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Analytics articles

The complexity challenge drives 'Shadow IT'

We’re on the edge of a precipice in the enterprise tech industry, and most people don’t even realize it. The problem? The technology developments that have driven some of the greatest advancements in business—things like software as a service (SaaS),…

Twitter opens analytics dashboard to the masses

Twitter began testing a new feature back in March that let select users see just how many people were reading their tweets. In hindsight, it seems Twitter was merely testing part of a larger overall project that debuted last month…

Study: 51% of Internet traffic is from bots, 31% is harmful

According to research by Incapsula, approximately half of all Web traffic stems from automated sources. The outfit determined that humans only represent about 49% of traffic, while the remaining chunk is derived from bots. Of that bot-related traffic, 20% stems…