cupertino articles

Apple hires top Nike designer to work on wearables

Apple hires top Nike designer to work on wearables

Apple has hired one of Nike’s top design directors to work on wearable products at Cupertino. Ben Shaffer served as Nike’s Studio Director of Innovation Kitchen which is the athletic apparel company’s research and development arm responsible for products like…
Apple applies for 'iWatch' trademark in Japan

Apple applies for 'iWatch' trademark in Japan

A June 3 filing with the Japan Patent Office reveals that Apple has applied for a trademark for “iWatch” in the Land of the Rising Sun. The device is listed in a category that includes other products like handheld computers…
Apple's proposed spaceship campus goes way over budget

Apple's proposed spaceship campus goes way over budget

Apple’s proposed solar-powered “spaceship” campus is expected to cost an additional $2 billion more to construct than originally estimated. The total projected cost of $5 billion would make the structure more expensive to build than the new World Trade Center…