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A Software Challenge: Why Users Uninstall Apps

Getting an app developed is just the first step in a long journey. One of the more daunting problems facing developers is user engagement; basically, how to get users to install apps and keep them installed. It’s difficult to keep users satisfied beyond that initial app install, and it can be even more difficult to get meaningful exposure in the first place against larger companies that offer a lot of apps that tend to get space on those Top Ten lists.