See our latest guide: GPU Pricing Update
If you're thinking about picking up a new graphics card, you should probably do so sooner rather than later. GPUs are finally at or below MSRP in most regions around the world, and we're expecting that to change soon. Memory prices are absolutely insane at the moment, and as we discussed in a recent article, rising GDDR costs are poised to push GPU prices back up fast.
A doubling of VRAM costs could add $100 or more to the price of many graphics cards, and things only get worse if DRAM prices keep rising. Since we first flagged this trend a couple of weeks ago, more reports and industry chatter have surfaced echoing the same concern: most insiders now expect GPU prices to rise because of these component pressures.
That puts the current market in a narrow sweet spot. We're expecting price hikes within the next few months (or sooner), so buying now means taking advantage of existing stock manufactured before DRAM went all crazy. But which GPUs graphics cards offer the best value on the market right now, based on current pricing in ten regions?
How We Are Collect Pricing Information
This breakdown is a direct follow-up to the GPU cost-per-frame analysis we published in mid-September, where we examined pricing in ten regions. We're doing the same today, but with updated numbers. The ten countries were selected based on where most TechSpot readers come from.
Last time, we pulled pricing from a single retailer in each region. This time, we expanded our scope and pulled data from a much broader set of retailers to find the lowest available price for each GPU in every country, while excluding short-lived Black Friday deals that can vanish as quickly as they appear. In Australia, for instance, we used multiple price comparison sites to scan a dozen or so retailers, and we repeated that process across all ten countries.
With that data, we calculated real-world cost-per-frame figures for each location, using updated 1440p performance averages. The result is a clear view of how Nvidia and AMD stack up against each other on a global scale, and where each brand delivers the most value.
Real-World Pricing
United States
Let's start with a look at the United States. Right now, several models are available below MSRP, including the RTX 5070 at just $480, the RTX 5060 Ti 16GB at $400, the RX 9060 XT 8GB at $275, and even the RX 9070 XT has slipped slightly below its $600 MSRP. However, pricing for the RTX 5090 has moved in the opposite direction – these cards have shot back up to $2,500 after being a few hundred dollars cheaper in September.
These price adjustments have created some interesting matchups. Both the RTX 5070 Ti and RX 9070 XT are slightly below MSRP now, finally restoring the proper margin between them. At MSRP, the 9070 XT should offer around 16% better cost per frame, and in the US it's currently 17% cheaper, putting it in a solid position.
The mid-range market has been shaken up with the RTX 5070 falling to $500, or even as low as $480 during early Black Friday sales running at the time of writing. Normally, the 9070 XT would offer better cost per frame and an increase in VRAM from 12GB to 16GB, making it a great choice for just $50 more. But today the difference is closer to $100, which makes the two models similarly priced in terms of value. It also puts the 5070 slightly ahead of the 9070, so unless you're very concerned about the long-term viability of 12GB of VRAM, the 5070 is in its best position all year.
In the US, the RTX 5060 Ti 16GB is especially affordable and is the obvious choice over the RX 9060 XT 16GB. The Radeon model is 7% cheaper per frame, but that gap should be 14% at MSRP, and generally a single-digit margin isn't enough for us to favor Radeon over GeForce given the feature differences between the brands. With both models offering 16GB of VRAM, it makes sense to spend $50 more on the 5060 Ti 16GB for access to DLSS 4, among other benefits.
The entry-level segment continues to suffer from inadequate VRAM capacities, but the 9060 XT 8GB dropping to $275 makes it decent value: it's 16% cheaper per frame than the RTX 5060, while also being faster and cheaper. The Intel Arc B580 with 12GB of VRAM is also a good deal here at 12% cheaper per frame than the 5060. Meanwhile, the RTX 5050 is extremely poor value and should not be considered until it falls well below its $250 MSRP.
Australia
In Australia, we've finally started to see some significant price drops for both the 5070 Ti and 9070 XT. The 5070 Ti in particular is now sitting at just $1,200 AUD for the cheapest models – more than $300 below MSRP. The 9070 XT is also now below $1,000, making it 14% cheaper per frame and landing it right where it should be relative to US MSRP expectations.
The RTX 5070 is less competitive locally, easily beaten in value by both the RX 9070 XT and RX 9070. The 9070 is 10% cheaper per frame and offers more VRAM, making it the best option for mid-range buyers.
Similarly, the RX 9060 XT 16GB is more competitive in Australia than in the US, priced at just $570 AUD. That puts it 16% cheaper per frame than the 5060 Ti 16GB and makes it the standout choice in the mainstream category.
The RTX 5050 is surprisingly cheap in Australia, with its $340 AUD price for the lowest-cost models translating to roughly $200. But that still doesn't make it good value at the entry level. The clear winner there is the RX 9060 XT 8GB with its 21% cost-per-frame advantage over the RTX 5060.
The Intel Arc B580 is reasonable as well, though it is 7% more expensive per frame than the 9060 XT 8GB, making it a close call between the higher performance of the 9060 XT and the larger VRAM capacity of the B580.
Germany
In Germany, we see the same situation as in Australia and the US when comparing the RTX 5070 Ti and RX 9070 XT, where the Radeon is 14% cheaper per frame. The RTX 5070 is decent here, priced roughly the same as the RX 9070, which makes the Radeon model 6% cheaper per frame. It's a tricky battle because the 9070 XT offers similar value to the 5070, while the 9070 comes in slightly cheaper.
You can see why the 5070 is so popular: AMD isn't competitive enough, or at least they aren't positioning the 9070 series to clearly stand out for mid-range buyers.
The 9060 XT is 12% cheaper per frame than the 5060 Ti when comparing the 16GB versions of both cards. That's okay, but it falls short of the 15% margin we like to see between Radeon and GeForce, so in Germany the 5060 Ti remains a strong choice.
In the entry-level segment, though, the best-value GPU is the RX 9060 XT 8GB, which is 18% cheaper per frame than the RTX 5060. The Arc B580 also offers good value for buyers who prioritize VRAM.
United Kingdom
In the UK, the Radeon RX 9070 XT continues to be about 15% cheaper per frame than the RTX 5070 Ti as competition between the two intensifies and the 9070 XT finally settles around MSRP. Both models are cheaper now than they were a few months ago. However, like in Germany, the RTX 5070 remains a highly competitive option, sitting about £30 below the RX 9070.
As a result, all three of these mid-range cards offer similar cost-per-frame value. Ultimately, the decision comes down to the extra VRAM on the AMD cards versus the stronger feature set on Nvidia hardware. This becomes a "better experience today" versus "potentially better experience later" scenario – and for that reason, we feel the 9070 needs to deliver better cost-per-frame value right now to justify choosing it over the 5070.
The 9060 XT 16GB isn't especially affordable in the UK, offering just an 8% cost-per-frame advantage over the 5060 Ti 16GB. As in the US, we'd pick the GeForce model for about £50 more.
The RTX 5060 is also slightly cheaper than the 9060 XT 8GB, which helps push Intel's Arc lineup into a strong position in this region: the B580 is 18% cheaper per frame than the 5060, offers 12GB of VRAM, and at just £200 seems like the obvious choice.
Canada
In Canada, the 9070 XT offers 13% better cost per frame than the 5070 Ti, a fairly typical result compared to other regions, though not especially impressive. The 9070 XT is 5% cheaper per frame than the 5070, and the 5070 provides similar value to the 9070, so the same reasoning we outlined for the UK applies here as well. Nvidia has kept the 5070 aggressively priced across multiple markets, putting the squeeze on AMD.
The mainstream segment is a clean win for Nvidia: the 5060 Ti 16GB is only 13% more expensive in overall price than the 9060 XT 16GB and just 7% higher in cost per frame. That's roughly half the margin we should be seeing at MSRP, so the Radeon model isn't cheap enough to earn a recommendation.
The 9060 XT 8GB is 9% cheaper per frame than the 5060, but once again the Arc B580 stands out at around $330 Canadian. That's roughly the same price as the underwhelming RTX 5050, while offering nearly 30% better cost per frame and more VRAM. It also beats the RTX 5060 by 16% in value, making it a strong option in this tier.
India
While the 9070 XT typically sits around 15% lower in cost per frame than the 5070 Ti in many other regions, the margin is smaller in India. Here, the Radeon model is just 8% cheaper per frame, and given that modest difference (despite being the pricier GPU), the 5070 Ti makes the most sense for upper-range buyers.
In the rest of the mid-range, the RX 9070 holds a slim 4% cost-per-frame advantage over the RTX 5070, while the 5070 and 9070 XT offer nearly identical value. This reflects a trend we're seeing across many markets: the 5070 has dropped in price, so while the 9070 and 9070 XT should be about 8% cheaper per frame at MSRP, real-world pricing has narrowed that gap significantly.
The 9060 XT 16GB is 14% cheaper per frame than the 5060 Ti 16GB, which is right around the threshold where the Radeon card becomes the better choice.
At the entry level, Intel's Arc lineup is not particularly appealing – the B580 is priced about the same as the 5060 and 9060 XT 8GB, but it should be cheaper. The 9060 XT 8GB is also somewhat overpriced, coming in slightly above the 5060 and offering only a 9% cost-per-frame advantage. That's far less compelling than in Australia, the US, or Germany, where the 9060 XT leads by more than 15%.
Philippines
The Philippine market looks very similar to India. Here, the 9070 XT is 9% cheaper per frame than the 5070 Ti when comparing the best available prices, making the 5070 Ti the obvious pick.
The RTX 5070, RX 9070, and RX 9070 XT all land at roughly the same cost per frame, so once again buyers are choosing between additional VRAM or a better feature set in the mid-range.
In the mainstream segment, the 9060 XT is 14% cheaper per frame than the 5060 Ti when comparing the 16GB versions, identical to what we see in India.
The Arc B580 also delivers poor value. For entry-level shoppers, the RTX 5060 clearly comes out ahead despite having just 8GB of VRAM. The 9060 XT 8GB is more expensive and therefore worse value, while the B580 is 5% more per frame and its weaker feature set offsets the VRAM advantage. The 5050 remains a model to avoid.
Brazil
Brazil is the most favorable market we examined today for the Radeon RX 9070 XT, which is 20% cheaper per frame than the 5070 Ti, making it the easy recommendation. This advantage mostly comes from the 5070 Ti being poor value rather than the 9070 XT being exceptionally priced. The RTX 5070, however, is much more competitive, offering similar or slightly better value than AMD's 9070 series, putting it in a good position to outshine Radeon with stronger features.
While the 9070 XT performs very well against the 5070 Ti, the opposite is true in the mainstream segment: the 5060 Ti 16GB decisively beats the 9060 XT 16GB. The Radeon model is only 3% cheaper per frame, so the GeForce card is the clear winner for a small price premium.
The issue is that the 16GB Radeon variant is significantly overpriced, costing 31% more than the 8GB version when the MSRP gap is just 17%. The 8GB card is acceptable value, but with only a 5% cost-per-frame advantage over the RTX 5060, it doesn't stand out. The Arc B580 also fails to impress, coming in at similar value to the 5060, turning the comparison into a simple VRAM-versus-features decision.
Poland
In Poland, the 9070 XT comes in 15% cheaper per frame than the 5070 Ti, matching what we see in many other regions and putting Radeon in a solid position. The 5070 is slightly worse value than AMD's mid-range cards, but not by much, once again creating a very competitive market at this price and performance tier.
Poland also reflects the expected MSRP-level difference between the 9060 XT 16GB and 5060 Ti 16GB – a 15% advantage for Radeon – making the 9060 XT the better choice. However, in the entry-level market, the 9060 XT 8GB is only slightly better value than the RTX 5060.
At the same time, the Arc B580 leads this tier, coming in 9% cheaper per frame than the 5060. Overall, this is another tightly contested market with no clear winner, especially between Nvidia and Intel.
Netherlands
The last country we're looking at is the Netherlands. Here, the 9070 XT holds a 13% cost-per-frame advantage over the 5070 Ti, which is fairly typical. However, this is one of the few regions where the RX 9070 is clearly better value than the RTX 5070. The Radeon model offers 10% lower cost per frame, includes more VRAM, and is slightly better value than the 9070 XT as well.
It's not a massive win for Radeon, but in this region you would definitely consider the 9070 over the 5070, which is not as common elsewhere.
In the mainstream segment, the 9060 XT 16GB delivers a 16% lower cost per frame than the 5060 Ti, making it another strong Radeon pick. AMD also gets a win in the entry-level category, where the 8GB version of the 9060 XT provides a 14% cost-per-frame advantage over the RTX 5060.
The Arc B580 is 8% cheaper per frame than the 5060, making it a solid option as well if you want 12GB of VRAM. GeForce cards are simply not very competitive here, likely because compared to other regions the Netherlands is seeing fewer Nvidia discounts.
The Big (and Global) Picture
After comparing cost-per-frame data across 10 regions, it's clear that the global GPU landscape looks a lot different than what MSRP charts alone would suggest.
The good news: in most markets, graphics cards are now selling at or below their local MSRPs, making this one of the best moments all year to upgrade. And as we noted up front, this window may not stay open long – outside of scattered holiday deals, prices are expected to trend upward in early 2026.
The battle between the 9070 XT and 5070 Ti has become more competitive, largely because the 9070 XT is finally hitting its MSRP. On paper, it should offer around a 15% advantage in cost per frame, and that holds true in 8 of the 10 regions we analyzed.
Only two markets see AMD's lead slipping into the single digits. On average, the 9070 XT ends up about 14% cheaper per frame, enough for us to call it good value, even if AMD isn't exactly overdelivering here.
The mid-range market turns more favorable to Nvidia when you also add the RTX 5070 and RX 9070 into the mix. At MSRP, the 9070 series should bring an 8% cost-per-frame edge plus a VRAM bump – 16GB versus 12GB. But in real-world pricing, the 5070 claws back that advantage and usually lands at the same cost per frame as its Radeon rivals.
Only two regions show the Radeon 9070 with a 10% lead, while a couple actually swing in favor of the 5070. That shifts the $500 – $600 price tier away from raw performance and toward features: do you prefer a potentially more future-proof 16GB of VRAM, or Nvidia's stronger feature set including DLSS 4?
In this segment, AMD isn't making a particularly strong case. Nvidia's 12GB frame buffer remains perfectly viable in modern games, unlike the more restrictive 8GB tier. And while 16GB will matter long-term, it's not immediately obvious when that advantage kicks in – or whether it's worth losing access to Nvidia's features right now.
If AMD's real-world pricing reflected the advantage implied by MSRP, the Radeon 9070 would be easy to recommend. But with the RTX 5070 now cheaper in most places, and performance per dollar largely tied, GeForce becomes the more compelling pick. The 9070 simply needs a price drop.
Then there's the recent mess over AMD's long-term driver support for RDNA 1 and RDNA 2. Even though AMD reversed the decision quickly, shifting RDNA 2 into a maintenance branch – which would've effectively cut off new game support – didn't inspire confidence.
Longevity is one of the main selling points of a Radeon RX 9070 over an RTX 5070, but that argument weakens if long-term support is in doubt. Nvidia's record over the past decade is simply stronger. Of course, no driver update can compensate for too little VRAM, so both sides still have trade-offs.
The mainstream tier – the fight between the RTX 5060 Ti 16GB and RX 9060 XT 16GB – tells a different story. Back in September, our analysis showed the 9070 XT beating the 5070 Ti by 10% on average, while the 9060 XT led the 5060 Ti by 15%. Fast-forward to November and those positions have reversed: the 9070 XT now leads by 14%, while the 9060 XT falls to an 11% margin.
Across half the regions, the Radeon 9060 XT holds the expected 15% advantage. In the other half, the gap slips into single digits, turning the mainstream space into a true toss-up. In some countries, AMD does just enough to keep the 9060 XT 16GB in the running. In others, the RTX 5060 Ti 16GB is the better deal thanks to similar VRAM capacity and Nvidia's stronger feature stack.
At the entry level, several models are saddled with 8GB VRAM buffers, and the RTX 5050 is a standout in the wrong direction, offering universally bad value. If you absolutely need to buy at this tier, the Radeon RX 9060 XT 8GB averages a ~10% advantage over the RTX 5060. In some regions, Radeon exceeds a 15% lead; in six of the ten, the margin shrinks below 10%. Factoring that in, we'd still lean toward the RTX 5060 over the 9060 XT 8GB, though neither card is particularly appealing.
Intel's Arc B580 is the wildcard. It averages an 8% cost-per-frame advantage over the RTX 5060 – roughly in line with the 9060 XT – and the 12GB of VRAM gives it a compelling angle. It frequently outperforms the GeForce 5060 in value and lands close to the Radeon 9060 XT, adding real pressure to the low-end space.
But AMD and Nvidia maintain stronger game compatibility and feature support, and Intel's driver overhead can still be an issue for systems with slower CPUs. The Arc B580's pricing also swings wildly by region: from 18% cheaper per frame than the 5060 to 8% more expensive – making it one of the most inconsistent GPUs in this entire analysis.