AT&T reportedly raising DirecTV Now prices yet again

[Shawn Knight]

Through the looking glass: While the method of delivery for traditional network television may have shifted over the past decade or so, the actual product – what is being packaged and delivered to us and how much we pay for it – really hasn’t changed all that much. The cord cutter’s dream of truly a la carte television and pricing, at least for now, still remains a pipe dream.

AT&T is reportedly preparing to raise prices of its DirecTV Now streaming offering for the second time in less than a year. Cord Cutter News first broke the story over the weekend with Variety running a follow-up on Monday.

As of writing, prices for DirecTV Now packages range from $40 for 65+ channels to $75 if you want access to 125+ channels. According to Variety, AT&T is notifying subscribers that their monthly prices will increase by $10 starting in April.

Furthermore, the publication claims AT&T will only offer new customers two packages to choose from (there are four today, plus the Spanish-language package Todo y Más) – a $50 DirecTV Now Plus bundle with 40+ channels and a DirecTV Now Max package for $70 that carries 50+ channels. Both will reportedly include HBO which is good news for Game of Thrones fans.

Updated plan information was reportedly posted on DirecTV Now’s website but has since been taken offline. It’s unclear why AT&T backtracked on the decision or when it plans to firmly move forward with the new packages.

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https://www.techspot.com/news/79157-att-reportedly-raising-directv-now-prices-again.html

 

[ckm88]

And they want to compete with streaming services like Netflix?! LOL.

 

[wiyosaya]

I'm glad I left this type of TV subscription model behind.

 

[TheBigT42]

Now AT&T does not need to compete with Time Warner prices come up .... hmmmmmm I wonder when Time Warner prices will increase.

 

[p51d007]

These cable/satellite companies are continuing to cut their throats, and they don't even know it!

 

[EClyde]

It's the same carap no matter where it's watched.

 

[Danny101]

A prime example on why not to support mergers.

 

[psycros]

That sound you hear is a million video pirates LOLing.

 

[toooooot]

According to Statista, there are ~119m households in the US that have pay TV.
think about it, those poor souls have to be tortured by commercials whenever they watch something.
Seriously, the only thing you can watch like that is a football game since each half lasts 45 minutes and cant be interrupted. But the rest can!
I guess if you are raised as a slave you dont really find it too bad
as a free person would see it.
You are slaves people. Even with your dvr, you are. Even though the number of you slaves that actually
are probed with a thick stick of annoying media trying to make you buy something is way less than 100 millions, you are in a terrible state and need to be rescued. Peace.

 

[IAMTHESTIG]

I don't understand why people still pay so much for so many ads. It's crazy...

In the end the an internet connection and a few streaming services costs about the same, and you don't have ads, unless you go with lame Hulu.

 

[urbanman2004]

So subscribing to DirecTV Now defeats the purpose of "cutting the cord"? I'm confused