Netflix adds 6.77 million subscribers in Q3 as it prepares for Apple TV+ and Disney+

Shawn Knight

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The big picture: Netflix in the third quarter added 6.77 million new subscribers, pushing its total number of paid memberships to 158.33 million. The path to 200 million subs is only going to get tougher moving forward, however, as two major competitors are set to open for business in the coming weeks.

Netflix raked in $5.2 billion in revenue during the most recent three-month period, an increase of 31.1 percent year over year. Earnings per share checked in at $1.47 versus $0.89 generated during the same period a year earlier.

Looking ahead to the fourth quarter, Netflix said it expects to add 7.6 million subscribers worldwide between now and the end of 2019. It’s an optimistic outlook considering some heavy competition is looming.

Apple’s new streaming video service, Apple TV+, launches in more than 100 countries on November 1 priced at $4.99 per month. It’ll be free to try for seven days and if you’ve purchased a new iDevice since September 10, you’ll get a free year of service.

Disney, meanwhile, is launching its Disney+ streaming platform on November 12. The company in August announced a bundle that’ll include Hulu, ESPN+ and Disney+ for $12.99 a month. If you already subscribe to the two other services, that’s an incredibly good deal.

Of course, walking away from Netflix may be harder than it seems as the streaming outfit has put out some very solid content this year including Stranger Things 3 and more recently, El Camino: A Breaking Bad Movie.

Masthead credit: Netflix by XanderSt

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IMO, this is no surprise.

For me, Netflix has excellent original content well beyond the shows mentioned in the article.

I have no plans to subscribe to Disney+ or Apple TV; with OTA, Netflix, and base Hulu (I.e., with commercials) I have far too much to watch as it is. If there is anything that I want to see from these new services, I'll wait for it to come out on disk and get it from my local library. One thing that I am doing that with currently is Star Wars: Rebels.

With Disney and Apple essentially offering promo subscriptions, it seems they are after subscriber numbers, of course. However, Disney just recently banned Netflix ads - which makes me wonder whether their prelaunch subscription numbers are not what they expected. https://www.bloomberg.com/news/arti...lix-ads-from-some-networks-as-fight-escalates

It will be interesting to see where this goes.
 
Disney was so cheap that I couldnt resist buying it for three years.
Curious to see how it ll do. I mean, it cant be too bad even at worst, can it?
 
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