Pizza Hut's meat-free test starts tomorrow with plant-based 'Incogmeato' sausage topping

midian182

TechSpot Editor
Staff member

In addition to the plant-based toppings, the pizza is being served in a round box that was developed in partnership with automated pizza delivery startup Zume. The circular design offers several advantages over the traditional square boxes we’re used to: it uses less overall packaging, keeps the pizza hotter, and is industrially compostable.

This veggie pizza is starting life as a limited test. It will be available in one restaurant in Phoenix (3602 E. Thomas Road) tomorrow (October 23rd) at 11 AM local time. It costs $10 and will only be available “while stocks last.” Given that KFC’s Beyond Meat fried chicken, which was also available in one restaurant, sold out in just five hours, don’t expect the Garden Speciality Pizza to last long.

No word on whether Pizza Hut will start selling the meatless pizza at other locations following the test—that might depend on how successful it is—but it did say it is looking at ways of rolling out the round box more widely in the near future.

All proceeds from the Garden Speciality Pizza will go to Arizona Forward, a Phoenix-based sustainability organization.

Back in January, plant-based burger maker Beyond Meat partnered with Carl Jr. to bring its animal-free products to over 1,000 outlets across the US, while last month saw the plant-based Impossible Burger make its grocery store debut.

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TomSEA

TechSpot Chancellor
This is so dumb. It's still pizza with a zillion calories per slice. You can order veggie pizza if you want. What's the point of having fake meat on them?
 
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fadingfool

TS Addict
I can understand using this plant based "meat" as a vegetable substitute (one of your 5 a day) but not as a substitue for meat :)
 
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antiproduct

TS Addict
Geez, so much hate from the comments above. I like the idea and I have lots of friends who are veg who would appreciate it.
 

antiproduct

TS Addict
If you're going to be a vegan, then be a vegan. Not one who wants to pretend they're a non-meat eater by eating fake meat.
Wouldn't a fake meat eater still be vegan/vegetarian? I think you had a malfunction in your logic there. The taste of meat isn't the reason most people don't eat meat, it's all the other bad stuff associated with it. I know by saying this I now need to brace for a whole bunch of "you're wrong, meat meat meat meat" arguments... but oh well.
 

Uncle Al

TS Evangelist
"industrially compostable"

Hmmmmm ..... that by itself doesn't sound very eatable which makes me wonder how the pizza will taste ....
 
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p51d007

TS Evangelist
But it's STILL pizza hut! For me, those fast food pizza things fell out of favor to me, in the 80's when they changed how the pizza was made (cheaper). You want a good pizza, go to a specialty place.
Heck, when I'm in Chicago once or twice every couple years, I make a beeline to either Giordano's, or Gino's East.
 

DrSuess

TS Rookie
This is so dumb. It's still pizza with a zillion calories per slice. You can order veggie pizza if you want. What's the point of having fake meat on them?
Most plant based meat substitutes are not being used because they are more health in most cases they are not a healthy alternative. These substitutes are mostly about sustainability. The marketing for these companies usually tout how much land, water and other resources it takes to grow the plant based meat substitute vs a cow.
 

treetops

TS Evangelist
Meh I rarely get sausage on my pizza, I'll pass on this one. The impossible whopper is pretty good. I wonder what the KFC chicken tastes like.
 

wiyosaya

TS Evangelist
Most plant based meat substitutes are not being used because they are more health in most cases they are not a healthy alternative. These substitutes are mostly about sustainability. The marketing for these companies usually tout how much land, water and other resources it takes to grow the plant based meat substitute vs a cow.
And most of those touting the sustainability are mis-informed, IMO. http://en.wikipedia.org/wiki/Companion_planting and other practices are not all that well-known.