When one thinks of video on the web, services like YouTube, Dailymotion and Vine typically come to mind. But after embarking on a heavy video push a year ago, Facebook has quietly climbed the ranks to become one of the top destinations on the web for sharing, watching and interacting with videos.

Over the past year, the number of videos posted per person has increased 75 percent globally and 94 percent in the US.

Users are now viewing more than 1 billion videos each day – and have been since July. On an average day, more than half of the people that come back to Facebook each day in the US watch at least one video while 76 percent of Facebook users in America claim they now use the social network to discover new videos.

The influx of video content has also changed the landscape of news feeds. Globally, the amount of video now appearing in feeds from people and brands has increased 3.6x year-over-year.

The updated statistics arrive as part of a Facebook post on what the shift to video means for content creators and how to use video more effectively. For example, the site encourages users to post raw videos that are compelling, shareable and that no one else will have.

Another tip for (serious) video makers is to be conscious of their audience as most people will discover their content wedged between a status update from a relative or a photo of a friend.

Self-promotion aside, Facebook could very well be poised to become the first major threat that YouTube has seen to date.