Optimizations take centre stage
Chrome will deprecate third-party cookies starting January 2024 as it implements Tracking Protection
Google is finally putting its ambitious Privacy Sandbox plans to the test
True privacy-abiding browsers have already rejected the technology
A hot potato: The hotly debated "Privacy Sandbox" tech is Google's solution to the universal hate reserved for third-party cookies and behavioral advertising. The Sandbox brings several new technologies including the Topics API, which would classify users in interest-based categories by carefully watching what they do and where they go on the web.
The new system won't be ready for at least two years, but it will be ditching Android's current Advertising ID