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Facebook overestimated video view times by as much as 80 percent

Facebook has reportedly found itself in hot water with some of its advertisers. Sources familiar with the matter tell The Wall Street Journal that the social networking giant vastly overestimated the average length of time spent viewing a video ad…

Facebook has figured out how to circumvent ad blockers

Online advertising is a controversial yet necessary evil that both publishers and end-users must contend with. Ads provide the revenue that most websites and online services require to operate. Without money coming in, publications and service providers can’t pay their…

Tumblr to flip the switch on blog ads this week

Wow, that didn’t take long. Just one day after Verizon revealed it would be acquiring Yahoo for $4.83 billion, Tumblr quietly announced intentions to introduce ads across its more than 300 million blogs (Yahoo, as you may recall, purchased the…