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Weekend tech reading: Grand Theft Auto V hands-on, eBay & the FBI, Galaxy S4 ad trashes Apple
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Above everything else, Grand Theft Auto V is a game about scope. Sure, the land mass in GTA V is three-and-a-half times the size of Red Dead Redemption alone. In fact, it’s bigger than Red Dead Redemption, GTA IV and GTA: San Andreas combined. But there’s more to GTA V than square miles.
Facebook's upcoming video ads may run advertisers $1 million daily
- In an effort to better capitalize on its billion-plus members, Facebook may be looking to roll out its own video-based ad service as soon as this summer, a report by Ad Age indicates. Placing a video ad on Facebook won't…
Facebook purchases Microsoft ad platform Atlas for undisclosed sum
- Facebook has agreed to buy advertising technology from Microsoft following months of rumors. Atlas Advertiser Suite is expected to help give Facebook advertisers a better idea of how their campaigns are performing as well as allow them to compare ads…
Twitter raises the price of Promoted Trends to $200K per day
- Twitter has increased the price of their Promoted Trends feature to $200,000 per day. The new pricing went into effect earlier this year and represents a 33 percent increase over the previous price of $150,000 and a 150 percent increase…
Microsoft's latest Scroogled campaign goes after Gmail
- Microsoft’s “Scroogled” campaign gained plenty of attention last year when it called out the search giant’s shopping tactics with regards to advertisements. Redmond is back on the offensive with yet another Scroogled campaign, this time taking aim at privacy concerns…
Facebook to buy Microsoft's advertising network, report affirms
- Confirming December's rumors of a Facebook-Microsoft advertising deal, a report by Ad Age indicates Facebook may buy Microsoft's Atlas ad network as soon as next week. An impending deal would not be surprising; after all, Facebook and Microsoft have been cozy…
Yahoo teams up with Google on contextual advertising
- Yahoo has announced that it will start serving advertising from Google’s AdSense and AdMob services on various of its own web properties and certain co-branded sites. In a blog post announcing the deal, Yahoo said, “By adding Google to our…
Facebook profits tumble due to heavy mobile spending
- Facebook has released fourth quarter and full year financial results for the period ending December 31, 2012. The social network reported $1.59 billion in revenue, topping Wall Street estimates with a healthy 40 percent year over year increase. Profit, however,…
Judge rejects Apple's trademark complaint over Amazon's Appstore
- A California federal judge has dismissed part of an Apple complaint that accused Amazon of violating a trademark on the name "App Store." The iPhone-maker filed suit in March 2011 following the launch of Amazon's "Appstore," alleging that the similar…
Some iPhones refuse to ring due to New Year's DND bug
- A number of iPhone users may be questioning their popularity this year thanks to a New Year's-induced bug in iOS 6. As the year-o-meter rolled over into 2013, some iPhones simply refused -- and may yet still refuse (update: a…
Facebook plans to deliver video ads to your news feed next year
- Facebook’s quest to boost revenue marches forward as we are now hearing reports that the social network will introduce video advertisements by the second quarter of next year. These ads, much like the simple text and graphic ads that already…
'Calm Act' regulating TV commercial volume levels now in effect
- A nuisance that has bothered television viewers for years is now a thing of the past. The Commercial Advertisement Loudness Mitigation Act, or CALM, goes into effect today. The federal law promises to regulate the volume of television commercials which,…
IE mouse tracking flaw allows sites to record cursor movements
- Spider.io reported today that Microsoft has no "immediate plans" to fix the potential Internet Explorer vulnerability which allows any website operator (or advertiser, hacker etc...) to track a visitor's mouse cursor movements. Microsoft's security team has acknowledged the issue but…
Built-in advertising: The Windows 8 feature you haven't heard about
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The advertisements are reportedly found inside some of the applications that ship with Windows 8 under the Modern UI (Metro) user interface like Finance, News, Travel and Weather. Advertisements in free mobile apps or even trial software are perfectly understandable, but...
Yahoo page redesign draws inspiration from Windows 8
- A great number of changes have been brewing at Yahoo, the still relatively new home of Google executive turned Yahoo CEO Marissa Mayer. According to sources from All Things D, the latest shake-up is a redesigned look which appears to…
Yahoo! is latest company to ignore IE10's Do-Not-Track setting
- Microsoft's decision to enable Do Not Track in IE10 by default is still managing to elicit industry criticism. Yahoo is the latest company to ignore IE10's on-by-default DNT policy, joining Apache in not recognizing the browser's DNT setting. Yahoo reasons that…
FTC offers $50,000 prize to stop illegal robocalls
- The Federal Trade Commission is calling upon the private sector to solve a modern-day plight: reliably detecting and eliminating robocalls to both landlines and cell phones. The FTC is offering a cool $50,000 prize to the person or company who…
Apple resumes ad tracking efforts in iOS 6, here's how to turn it off
- With the introduction of iOS 6, Apple also rolled out a new method of tracking users for advertisers and developers: IFA, IDFA or "ID for advertisers". Although the technology cannot be used to personally identify a user, it does however…
Ad industry says IE10's Do-Not-Track implemenation hurts web
- Recently, Microsoft's decision to equip Internet Explorer 10 with Do-Not-Track and enable it by default has raised quite a few eyebrows. Unsurprisingly, the Association of National Advertisers is the latest organization to express its "profound disappointment" regarding Microsoft's choice. The…
Web bots to blame for $1.5 billion in wasted ad money this year
- A new report from online advertising platform Solve Media reveals that 10 percent of all web traffic originates from automated computer bots. These bots, capable of clicking ads that trick publishers into thinking a human saw it, have the potential…
Facebook's new mobile ad network will show you ads on other sites
- Facebook has launched a beta version of their new mobile ad service that will allow them to serve targeted ads to users even when they visit other websites or apps. Member information such as gender, age, location and Likes can…
10-15% of online reviews will be paid for by companies in 2013
- Research firm Gartner reports that corporate spending on positive social media ratings and reviews will continue to swell by 2014. The expected result is a 10 to 15 percent increase in paid-for ratings and reviews, making the web an increasingly…
Startup discovers 80% of Facebook ad clicks coming from bots
- A small startup known as Limited Run has publically decided to withdraw their presence from Facebook over concerns about the social network’s advertising practices. According to Limited Run, only 20 percent of ad clicks actually come from real people; the…
Microsoft could report Q4 losses after $6.2bn writedown of aQuantive
- Microsoft looks set to plunge into a quarterly loss after hitting the company balance sheet with a $6.2 billion charge for writing down the value of its aQuantive online advertising service to almost zero. Prior to this announcement Microsoft was…
Google contributed $80 billion to US economy in 2011
- Google’s VP of Americas Sales Margo Georgiadis has authored a post on the company’s official blog that reinforces the idea that the Internet is where business is done and jobs are created. To back up this claim, Google provided $80…
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