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Facebook donates $10m to charity to settle "Sponsored Story" lawsuit
- Facebook settled a lawsuit last month that could have seen the social network compensate one out of every three users in the US but details of the settlement were only made available over the weekend. Zuckerberg and company agreed to…
Sony patent aims to put content-interrupting commercials in video games
- If you thought randomly-placed in-game advertisements were annoying, you’d better be sitting down for this one. It’s come to light that Sony filed a patent that would implement content-suspending advertisements in video games.
Flashback Trojan maker missed out on fraudulent ad click payout
- At the height of the Flashback Trojan, experts say it spread to more than 600,000 Macs worldwide. Aside from being a pain in the rear end of those who were infected, it was estimated that the author could be generating…
Apple drops new iPad's "4G" label, now called iPad + Cellular
- Apple appears to have given in to regulatory pressure after the UK's consumer watchdog, the Advertising Standards Agency (ASA), as well as Australia's counterpart, the Australian Competition and Consumer Commission (ACCC) launched investigations following a wave of complaints from consumers…
Flashback malware generated $10k per day in fraudulent ad clicks
- People usually speculate as to why someone would create a virus or piece of malware that seemingly does nothing more than cause harm to someone they don’t even know. Are these social outcasts, still living in their mother’s basement with…
UK's ASA probes Apple over the new iPad's 4G data claims
- Apple's new iPad is facing yet more scrutiny for being advertised as a 4G device, this time by the UK's Advertising Standards Agency (ASA). According to the BBC, ASA has widened their inquiry into the Cupertino-based firm's product advertising after receiving…
MoPub: Apple's UDID policy costs iOS developers 24% in ad revenue
- MoPub, a mobile ad company, claims that Apple's policy of rejecting ads which utilize unique device identifiers (UDID) is resulting in an ad revenue loss of 24 percent for iOS developers. MoPub arrived at this finding after analyzing three months worth…
Microsoft: Internet Explorer is the browser you love to hate
- "The Browser You Love to Hate" is Microsoft's latest attempt at humility, applying its self-deprecating, signature humor to yet another quirky ad campaign aimed to win back former users of their increasingly abandoned browser. "It's good now. No, really." seems to be…
Adblock Plus to allow "non-intrusive" ads by default
- The popular browser extension Adblock Plus has angered some Webgoers after deciding to stop blocking certain advertisements by default. With previous builds, the add-on would block any ads that it could, but the developer has reconsidered that approach because it…
Phone companies are selling your personal data for profit
- Some mobile phone service providers have started selling your personal data to the highest bidder, and not just to advertising firms. Such information could be extremely useful to third party companies looking to develop new businesses in your area.
Microsoft introduces NUads, interactive TV ads with Kinect
- Microsoft has announced plans to bring interactive ads to Xbox 360 consoles using the voice and gesture-recognizing capabilities of Kinect. Speaking at the Cannes International Advertising Festival, Microsoft's General Manager for the Advertising Business Group Mark Kroese unveiled Kinect NUads,…
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