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apple maps articles

Apple bolsters mapping service with Embark acquisition

In an ongoing struggle to keep up with Google Maps, Apple continues to acquire map-centric companies, the latest of which is Embark Inc. According to the company website, Embark makes “mass transit simpler”. It also helps users plan trips, providing…

Apple acquires indoor location startup WiFiSLAM

Apple suffered a critical backlash in September when it decided to replace the pre-installed Google Maps on iOS 6 in favor of its own -- admittedly lacking -- mapping solution. They’ve been busy working on improving accuracy ever since, with…