Ford articles

ford f-150 lightning electric cars incentives

Ford might kill the F-150 Lightning, the EV that was supposed to change everything

The Lightning faces sluggish sales, steep losses, and a shifting EV market
Rumor mill: If Ford cancels the Lightning, it would mark the first major exit of a mainstream electric truck from the US market. For an industry that once viewed battery pickups as the most straightforward path to electrified profitability, the reversal underscores a deeper reality: heavy vehicles remain the toughest test case for the EV revolution.
lincoln nautilus

Lincoln's latest luxury SUV includes a 48-inch 4K digital dashboard

In context: Ford is the latest company to adopt the growing trend of using extra-large dashboard screens for digitized driver interfaces. Despite growing concerns that too much technology distracts drivers, the automaker insists it is taking a careful approach that prioritizes efficiency and customization without diverting drivers' attention from the road.