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NBA agrees to billion-dollar multi-year licensing extension with NBA 2K publisher

By Shawn Knight · 4 replies
Jan 18, 2019
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  1. The National Basketball Association (NBA) and its players association recently signed a multi-year contract extension with 2K, a subsidiary of Take-Two Interactive and makers of the popular NBA 2K franchise.

    The parties involved were mum on details although according to one source as reported by The Wall Street Journal, Take-Two is paying as much as $1.1 billion for licensing rights over the next seven years. The person said the value of the deal is more than double that of the prior agreement and is based on a percentage of sales of NBA 2K games.

    It’s reflective of both the franchise’s rising popularity over the past several years and the revenue-generating power of microtransactions which have been a part of the series since 2013.

    NBA Commissioner Adam Silver said an entire generation of basketball fans engage and connect with NBA teams and players through the franchise, adding that they are grateful to extend the partnership with Take-Two.

    Analysts tell the WSJ that publishers typically pay a licensing fee to major sports leagues of between 10 to 15 percent of a game’s revenue. Based on estimates for the NBA 2K series, Take-Two is likely playing closer to the high end of that spectrum or perhaps even slightly more.

    Take-Two said it sold 10 million copies of NBA 2K18. This year marks the series’ 20th anniversary.

    Permalink to story.

  2. mrjgriffin

    mrjgriffin TS Evangelist Posts: 349   +163

    2k games is trash
    EClyde likes this.
  3. EClyde

    EClyde TS Evangelist Posts: 1,886   +707

    Basketball is just below soccer which I never watch on my interest list.
  4. ZackL04

    ZackL04 TS Guru Posts: 561   +277

    The NBA is such a cash cow. I dunno how they do it, but its ridiculous.

    The smaller rosters, amount of games plus these types of licensing contracts allow mid level players massive multi-million dollar deals. Just crazyness
  5. toooooot

    toooooot TS Evangelist Posts: 949   +453

    I wish they made a soccer simulator, I am divorcing EA's FIFA for being boring and need something new.

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