I think that's a little backwards. The physical media component will slowly atrophy as streaming media becomes more solid and varied. Plus, as was already mentioned, delivery costs of the physical media only stand to increase in the coming years, while bandwidth and streaming costs could conceivably drop.milwaukeemike said:
I?m going to guess the separation was done in order to insulate Quikster from netflix?s impending doom.
It does make sense to use the established brand name on the portion you're trying to save. I don't think THEY think it's going to fail... but based on what I read in that CNN story (linked in the first post) it looks pretty grim for them.gwailo247 said:
It does not seem to make sense to waste the Netflix brand on the portion that is going to fail.
If Netflix really felt that the streaming version was going to die and the DVD by mail version was going to live, they would retain the Netflix name with the more durable product, not start a completely new brand and then kill off the well known brand. Seems counter-intuitive.