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Nvidia CEO: GTX 10 series will be gone in several weeks

By Greg S · 46 replies
Jan 16, 2019
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  1. Nvidia has blamed the cryptocurrency crash of 2018 for its oversupply of the GTX 10 series, but all the extra graphics cards are almost gone. In a Q&A session with Nvidia CEO Jensen Huang, an update was provided on the inventory problem.

    When asked, "Can you tell us more about your problem with excess inventory and how that will be resolved?" Huang reiterated that the overstock problem is a direct result of cryptocurrency, and then went on to note that all of the high end GTX 10 series is sold out. The GTX 1080 Ti, GTX 1080, GTX 1070 Ti, and GTX 1070 are all gone. It will only be "several more weeks" before the GTX 1060 begins to disappear from Nvidia's own stockpile.

    Once the GTX 1060 is gone from Nvidia's own storage, it will only be a short matter of time before they disappear from store shelves and online retailers. Upon the phasing out of the past generation, Nvidia will be free to push the RTX 20 series at its inflated pricing with little response from AMD. The Radeon VII is sure to come up as a debate point, but all signs are pointing to a very limited release with only reference design cards being available.

    Upon the final demise of the GTX 10 series, Nvidia will be free to focus completely on Turing and following generations. So far, there are no lower tier RTX 20 series cards below the RTX 2060, or even rebranded GPUs to fill the entry level segment with refreshed models. If Nvidia does release entry level cards, possibly branded as the GTX 11 series, there is little expectation of ray tracing features.

    Permalink to story.

    Last edited by a moderator: Jan 16, 2019
  2. H3llion

    H3llion TechSpot Paladin Posts: 1,649   +414

    Because of RTX prices, it's all a marketing plan to get rid of old stock and most likely either see a price decrease in RTX or simply milk us double time! ****ers.
  3. Vulcanproject

    Vulcanproject TS Evangelist Posts: 669   +894

    I wish I could blame Nvidia for the pricing of the RTX series but they are just doing what any good publicly held company does, and that is maximise the profits of a product they know has minimal competition.

    If AMD's graphics division wasn't such a mess than this would all be fine. Literally the only way the GPU market can improve is if Intel or AMD deliver stiff competition. Pray be it sooner rather than later.
    Linux7055, Twizted and poohbear like this.
  4. ET3D

    ET3D TechSpot Paladin Posts: 1,643   +304

    I can't imaging NVIDIA leaving the sub-$350 market completely in AMD's hands, so I imagine we'll see new lower end GPUs soon.
  5. amstech

    amstech IT Overlord Posts: 2,096   +1,260

    Seeing 1070's all over for $300.
    Nvidia's launch pricing for the RTX cards has been monumentally disappointing, anyone who gave those cards a super great score forfeits disclosure of their buyout, making their review worthless, and more importantly flagging their site as a fraud.
    The RTX 2080 should cost $500, the 2070 should cost $400, and the 2060 $350.

    Its still scant pricing.
    Pricing a $500 GPU at $750 is abusing their position and its backfired on them.
    Last edited: Jan 16, 2019
  6. noel24

    noel24 TS Evangelist Posts: 495   +426

    I hope that market will be soon lost to AMDs 7nm rx580/590 shrink. Since nVidias $350 RTX2060 has only 6GB of VRAM, 2050 will have to have less or equal. Can You imagine someone choosing 4GB GT2050, with no RayTracing and weak DSSL (if any), over AMD's shrunk 8GB RX580 (+25% clocks from 7nm transition - that 1070 territory)? Since 580 costs $150, how much more can 7nm cost? I know, I know, 590 costs $280, but AMD always puts pricing agressively, only to drop it some time after release, often with rebrand, while nVidia keeps them more or less straight until phase out.
  7. godrilla

    godrilla TS Enthusiast Posts: 65   +35

    Hopefully the end of 2019 will be better in terms of competition in both cpu and the also long awaited high end and enthusiast gpu markets.
  8. texasrattler

    texasrattler TS Evangelist Posts: 570   +204

    Dispite people hating on nvidia over pricing. its not their fault ppl are willingly buying their cards. people can simply not buy them or wait.
    most know that nvidia make the best cards hands down which is why ppl buy them in the first place. maybe ppl should be yelling at AMD to step up their game n offer some competition for a change. Stop crying about what nvidia are doing n get on AMD for not doing enough.

    Intel is still a year or 2 from entering the gpu market but I highly doubt they will take on nvidia the first go around but if they do make headway, it just will show the AMD may be done for in the gpu market.
    its now or never for AMD in the gpu market and they dont even understand whats happening.
    Last edited: Jan 17, 2019
    Linux7055 likes this.
  9. Cycloid Torus

    Cycloid Torus Stone age computing - click on the rock below.. Posts: 3,853   +1,120

    High price on RTX20 Series - go for it - lots of NOS inventory to clear. I expect healthy 'discounts' together with GTX11s to appear. It should be fun as AMD might have almost reached 'competitive'....at least competitive enough.

    'Watch this space' (Techspot) for developments.
  10. Twizted

    Twizted TS Rookie

    Exactly Vulcan. And quite honestly, the pricing isn't bad right now. An overclocked model 2080 can be had for around 650 if you catch a good sale (as I did), and it's enough to 4k game. That's not a bad deal considering the upcoming 7nm AMD GPU will not outperform a 2080, won't have RT or DLSS, and will be priced at $700. Those complaining may want to look into gaming consoles.
  11. CaptainTom

    CaptainTom TS Maniac Posts: 403   +211

    There will still be these around though:

    -$150 570
    -$200 580
    -$250 590
    -$329 V56
    -$349 V64's
    -$449 V-Liquid
    -$699 VII

    These will keep prices grounded, but yes we are still a long ways away from the price/perf levels everyone was hoping we would be at by now. Relief should come from Navi in Q3...
  12. Trillionsin

    Trillionsin TS Evangelist Posts: 1,765   +373

    As a business, they should have anticipated this. And prepared properly.

    Edit: oh wait, they are making the consumers pay for it. Yea, because it's totally our fault.
    senketsu likes this.
  13. ET3D

    ET3D TechSpot Paladin Posts: 1,643   +304

    I don't know when we'll see AMD's 7nm mid range (probably this year, but may be late this year), and it should be more than a simple shrink anyway.

    Anyway, the thing is, even without a shrink, NVIDIA needs something really good in the low end market. As Steve showed, the RX 570 is killing the 1050 Ti (though probably NVIDIA fans will continue to buy the lesser card). If NVIDIA continues with is price hikes, the 2050 will be $250+, which will hardly solve that problem. As you say, AMD can always drop prices. Even if Navi doesn't come soon, AMD can always introduce new cards based on the RX 590, with RX 580 or RX 570-like performance, but with lower power.
  14. Mithan

    Mithan TS Enthusiast Posts: 68   +43

    I wonder how long before this becomes a pure monopoly for nVidia anyways due to the complexity of these chips increasing? How long before AMD just can't keep up for example?
  15. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 11,208   +4,876

    I see a bunch of kids in a candy store screaming about prices. I have a GTX 660 and should I find need in a faster card. I will find the money to get one.
  16. Lew Zealand

    Lew Zealand TS Guru Posts: 440   +330

  17. my first thought was also that CEO Huang isn't big on personal responsibility.
    "When asked, "Can you tell us more about your problem with excess inventory and how that will be resolved?" Huang reiterated that the overstock problem is a direct result of cryptocurrency,...…"
    no, it's the direct result of the decisions of Nvidia, I don't expect them to have a crystal ball so then then it becomes .. we (Nvidia) made a mistake.
    wiyosaya likes this.
  18. wiyosaya

    wiyosaya TS Evangelist Posts: 3,546   +1,917


    "Very soon, ensnared customers" EVIL LAUGH "our 10XX series cards will be gone and you all will be forced to pay the ridiculously high prices we want for our new cards." EVEN LONGER EVIL LAUGH.
  19. wiyosaya

    wiyosaya TS Evangelist Posts: 3,546   +1,917

    My bet is the meaning of "personal responsibility" to Huang is "make as much money for the company as is humanly possible by any means necessary."
  20. meric

    meric TS Addict Posts: 182   +107

    I am not sure if it's as simple as that. Let's ask this question to ourselves: did the market support AMD when they were actually competitive? Did AMD sell enough products even when Nvidia cards were clearly inferior? I don't think so.
  21. Vulcanproject

    Vulcanproject TS Evangelist Posts: 669   +894

    Why don't you think so? Radeon HD 4000 and 5000 series sold like hot cakes and made major inroads in market share as Nvidia faltered with Fermi. The 6000/7000/RX 200 series was also successful although not as outstanding as it's predecessors.

    Since then it's hardly been Nvidia's fault AMD have not been delivering particularly great parts. HD 8000 was a rebadge. Higher end RX 300 used too much power and also had loads of rebadged parts. RX 400 was fairly weak barring 480, which was not better than GTX1060. Vega was DOA. Radeon 7 looks as good as DOA.

    It's been a very long time since AMD delivered an outstanding GPU arch.
  22. Evernessince

    Evernessince TS Evangelist Posts: 3,651   +2,970

    It's a good thing AMD isn't playing that game. People want AMD to put out a product so they can buy an Nvidia product at a lower price. AMD's had better graphics cards in the past and people bought Nvidia anyways. AMD needs to make money, not incentivize people to buy Nvidia cards.

    And I doubt Navi will reach the high end. Not that it changes anything. Enthusiasts would have purchased the top end Nvidia card either way. The Vega VII is just a rebranded professional card and given the limited quantity it'll sell out quickly either to those who need a compute monster like that or gamers.

    Yes, a company's goal is to make as much money as possible but it has a moral obligation to do so cordially. Many Americans seems to forget that it is we the people who protect their copyright and we the people who provide the skilled labor and infrastructure that they build their business off of. Nvidia exists because their R&D is protected and they turn around and bite the hand that feeds them. I'm tired of a government that capitulates to corporate wishes despite holding all the cards.
  23. ZipperBoi

    ZipperBoi TS Member Posts: 18   +21

    Lol a 660? Boy running the first Modern Warfare at 60fps on your 22in monitor must be a blast!!
  24. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 11,208   +4,876

    I couldn't even tell you the genre that game is. If I was to guess. I would say FPS, which I despise.
    I'm happy with less.
    It is two 20 inch screens. And yes I can still have a blast on a 20 inch monitor.

    I would likely enjoy a larger screen. But I'm not entitled to the point of thinking, I can badger a company into loosing profits.
  25. captaincranky

    captaincranky TechSpot Addict Posts: 14,593   +3,760

    Boy, thank god I'm not a gamer and I don't need "real" graphics cards. I bought my 750 ti for $99.00 and my 1050 ti for $140.00. Well, and then there was the 1030 for $66.00. I'm not sure I should admit to owning that here though. To the upside, it is an "over clocked" model, with a real fancy fan housing. :D(y) (Y).

    Hm, maybe if I put all three of them to mining, I could recoup $10,00 on every $50,00 of electricity they would use.. :rolleyes:
    Last edited: Jan 16, 2019

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