Cookies articles

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The Web Industry

Clicking "reject cookies" might not actually do anything

Google, Microsoft, and Meta largely ignore cookie opt-outs, independent audit says
Bottom line: Those annoying cookie-consent banners that have flooded the internet over the past several years are supposed to give users the option to block most tracking cookies from advertisers. However, a recent California audit claims that the largest ad tech companies usually send cookies anyway, having decided that simply paying potential billions in fines is more profitable.
Full story By Daniel Sims, 20 comments
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The Web Security

European policymakers finally plan to fix the cookie banner headache they created

"Too much consent basically kills consent"
Why it matters: More than a decade ago, Europe rewrote internet rules which effectively forced the entire internet to adopt stricter rules on cookie consent by amending the ePrivacy Directive. Since 2009, from big tech giants, to small personal blogs, and virtually any internet-based organization had to display a "cookie banner" to first-time visitors. Collectively, European users spend an estimated 575 hours every year clicking through those pesky prompts.
Full story By Alfonso Maruccia, 23 comments
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