Streaming beats cable for the first time to claim largest share of TV viewing to date
How we watch TV is changing
People turned to familiar programming to help get through the pandemic
Escapist entertainment topped original content in 2020
Streaming accounts for almost 20 percent of all TV viewing, total content jumps 10%
Consumers spent $600 million on streaming services last year
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Nearly half of the population use secondary devices while watching TV
Americans are multitasking to cram in more screen time
Over 361,000 US viewers binge-watched Stranger Things season 2 last weekend
According to Nielsen
Nielsen says it can measure viewing figures for streaming shows, Netflix disagrees
Netflix doesn't reveal its shows' ratings
Audio streaming is now more popular than buying music digitally
Drake leads the pack when it comes to music streaming
