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A four-day Steam freebie turned into $250,000 for an indie game

The takeaway: A recent free-game promotion on Steam is drawing attention to how giving away a title can still generate substantial revenue when there is a clear path to selling additional content. A four-day free giveaway of Graveyard Keeper, a title published by tinyBuild, generated roughly $250,000 in revenue, according to CEO Alex Nichiporchik. Most of that money came afterward, as new players who claimed the free copy went on to purchase downloadable content for the game.
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As Half-Life 2 turns 20, Valve celebrates with a free to download weekend, new Episode 3 footage reveal

Valve releases new two-hour documentary, Raising the Bar reprint coming in 2025
What just happened? Valve is celebrating Half-Life 2's 20th anniversary with a massive update, a temporary free giveaway of the full game, and a bundle including the two episodic expansions and new developer commentary. Additionally, a two-hour YouTube documentary sheds light on the canceled third expansion, revealing new details for fans.