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Former EVGA manager reveals how Nvidia's Founders Edition cards helped drive the company out of GPUs

Winners & losers: EVGA's 2022 exit from Nvidia graphics cards remains one of the industry's most striking partner breakups, and this first-hand account shows how the relationship worked day to day. Hedrick describes a company squeezed by Nvidia's Founders Edition cards, pressure to keep a loss-making entry model and tight control over launch information, all in a business that made up 78% of EVGA's sales. It's only one side of the story, though. Nvidia's CEO and outside reports point to EVGA's own strategy and costs.
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The RTX 5070 Ti is effectively dead, and the GPU market is worse for it

This problem goes beyond a single GPU
A hot potato: The RTX 5070 Ti is end of life, the RTX 5060 Ti 16GB is almost done as well, and things are looking pretty bleak across the graphics card market. Since returning from CES, we've had a few chats with board manufacturers and retailers to gauge the GPU situation, and here's what we've found out.