You might also remember them from their "American Megatrends" BIOS days
The big picture: Firmware is one of those obscure areas of computing that is simultaneously critical yet largely ignored. Not coincidentally, we have been doing a lot of work lately digging around such dark corners of the industry. Despite the ubiquitous nature of firmware, almost no one talks about it much.
Bottom line: The strategic rationale behind AMD acquiring ZT makes sense, to a point, but $5 billion is a lot to pay, especially when the true value of the transaction relies heavily on the price AMD will get when they spin off ZT's manufacturing unit.