Wendy's says surge pricing reports were "misconstrued" after internet turns Frosty
Backpedaling while playing the blame game is also not good PR
Surge pricing articles
Wendy's will spend $20 million on digital menus to introduce customers to "dynamic pricing"
Imagine this: You are standing in line at a fast food restaurant, looking at the menu to decide what to order. You decide on a plain burger for $4. The queue finishes one order, so you move up, then notice your burger now costs $4.20. The line moves again, and now it's $4.40. There are still five more customers ahead of you. What do you do?
Surge pricing is spreading to bowling alleys, restaurants, gyms, and more
"We've seen restaurants during a peak time raise their price 40%"