McDonald's has been using AI to decide how much you should pay for a Big Mac
AI pricing tool can make a Big Mac cost $1.20 more just two miles away
Surge pricing articles
Gas stations accused of using AI to inflate fuel prices in class-action lawsuit
BP, Circle K, 7-Eleven, Walmart, and others are accused of using algorithmic tools to reduce competition
Most Americans want digital shelf labels and surveillance pricing banned
Consumers fear retailers will use the technology to raise prices faster and more often
Walmart secures two AI pricing patents, raising dynamic pricing concerns
The retailer says the tools are for markdowns and forecasting, not surge pricing
Instacart says it doesn't manipulate prices using AI, but the FTC isn't convinced
Instacart's pricing manipulation is raising fresh questions about fairness online
New study finds little evidence of surge pricing when retailers use digital shelf labels
Lawmakers and shoppers remain wary despite reassuring data
Wendy's says surge pricing reports were "misconstrued" after internet turns Frosty
Backpedaling while playing the blame game is also not good PR
Wendy's will spend $20 million on digital menus to introduce customers to "dynamic pricing"
Imagine this: You are standing in line at a fast food restaurant, looking at the menu to decide what to order. You decide on a plain burger for $4. The queue finishes one order, so you move up, then notice your burger now costs $4.20. The line moves again, and now it's $4.40. There are still five more customers ahead of you. What do you do?
Surge pricing is spreading to bowling alleys, restaurants, gyms, and more
"We've seen restaurants during a peak time raise their price 40%"