Tech companies have been trying for years to get broadcast behemoths to change their ways and there’s been a good bit of progress. But it’s not enough. Technology is simply outpacing the traditional broadcast model. Something’s gotta give. Could the Xbox One be the catalyst for change that we’ve all been hoping for?
The Xbox One is now poised to become a huge mainstream success if Microsoft plays their cards right and even more so if they can get broadcast executives on board with their vision.
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I was in my 20’s when the Napster revolution came along. Even before that I remember piracy on newsgroups. During the crafting of the first Unreal I remember watching one of my peers downloading Hollywood movies in the background and then watching them on his giant, fat monitor. I remember at the time thinking "Hollywood’s going to shit when they see this."