Everything is better, except for Qualcomm's increasingly confusing mobile chip branding
Clearly beating mobile x86 processors in performance and efficiency, but Apple remains ahead
Why it matters: Five years ago there were only two companies that made CPUs, today there are a dozen. Most of the new entrants went after the big, profitable data center market, but now competitors are coming for PCs. Nvidia and AMD are reportedly preparing Arm-based CPUs for PCs. With Microsoft opening up the market for Arm laptop CPUs, this spells bad news for Qualcomm today, and potentially bad news for Intel over the very long term.
Qualcomm's next-gen Arm SoC runs Windows, can beat Intel and Apple in some applications and efficiency
Something to look forward to: After years of monotony and relative stasis in the PC industry, things are starting to change. And man, it's getting exciting again! Earlier this year, AMD launched the Ryzen 7040, the first PC SoC with a built-in NPU (Neural Processing Unit) – otherwise known as an AI accelerator. Then a few weeks ago, Intel debuted its Core Ultra chip featuring its own AI accelerator. Now Qualcomm is putting an exclamation point on the AI PC trend with the launch of its Snapdragon X Elite SoC for PCs.
Highly anticipated: After betting on the future of RISC-V with an industry-wide alliance, Qualcomm is now bringing its first chip based on the open-source architecture to the mass market. The American chipmaker will join Google in creating a new hardware platform for the Wear OS system.
Future desktop and mobile chip lineups detailed
An "inflection point for the PC industry"
The search for more money
The new lineup comprises three chips, including the successor to the G3X Gen 1
A new joint effort to accelerate the adoption of the RISC-V open architecture
Revenues are down, profits have halved, and the future is uncertain
More-efficient budget phones
Distributed computing for generative AI
Qualcomm paid as much as $400 million, sources say
Adreno GPUs can save performance and battery life with super resolution
Hoping your competitor fails is not a great strategy
The new chip is coming to smartphones later this month
Snapdragon 8 Gen 3 could be a big leap in mobile processing
The Snapdragon 8 Gen 3 promises to be a beast
Saving space and money for manufacturers, removing portability for users
Editor's take: The industry has changed a lot in the eight years since we wrote our first analysis on the top five chip companies. We anticipated semis were no longer a growth industry and the only way for companies to keep growing was to win market share (hard) or buy other companies. This is especially true in semiconductors because most of these companies outsource their manufacturing to foundries like TSMC and GlobalFoundries.
Optimizations led to a completely offline image generation experience