HP joins the MacBook Neo fight with colorful OmniBook 5 laptops starting at $699
Arriving in time for the holidays
Macbook neo articles
Samsung's $799 Galaxy Book6 challenges the MacBook Neo with a larger screen and claimed 25-hour battery life
The budget notebook offers up to 16GB of RAM and 1TB of storage
The Best Laptops of 2026: A Disruptive Mac, a Windows Comeback, and an Nvidia Wildcard
The first half of 2026 has been defined by a memory shortage that pushed laptop prices sharply higher – and by a $599 Apple laptop that somehow defied all of it.
Apple is doubling MacBook Neo production target, but keeping it at $599 may be the hard part
The memory crisis and TSMC's capacity may have other ideas
The MacBook Neo outsold the MacBook Air in its first three weeks
Apple shipped 1.1 million units in three weeks of availability, and couldn't keep up with demand
Apple's success is running into a familiar problem: not enough chips
A record quarter, a $100 billion buyback, and a CEO transition
Apple set to overtake Dell as MacBook shipments rise against market decline
Apple could become the world's third-largest laptop maker
Microsoft counters MacBook Neo with free Game Pass and Office bundle on Windows laptops
Apple's $600 MacBook is forcing Microsoft to respond
MacBook Neo demand is so strong it's creating supply headaches for Apple
Limited supplies of repurposed A18 Pro silicon leave Apple weighing higher costs or tighter inventory
Copper and liquid cooling mods double MacBook Neo performance while cutting temps by 20°C
Minimal disassembly required
MacBook Neo teardown reveals Apple's most repair-friendly laptop in years
Apple's new budget laptop replaces glued batteries and bundled components with screws, modular parts, and lower repair pricing
Asus co-CEO calls MacBook Neo a "shock" to the Windows PC industry
Could the Neo be one of Apple's smartest hardware plays yet?
Early reviews say the MacBook Neo redefines the budget laptop
Apple's $599 MacBook Neo arrives with a premium aluminum build, bright display, solid A18 Pro performance, and battery life that punches well above its price. Reviewers largely agree it resets expectations for what a budget laptop can be, despite the evident trade-offs that remind you how Apple kept costs down. Don't miss our editorial on the Neo for insight into the industry implications beyond the device itself.
The MacBook Neo is a $500 Wake-Up Call for the Entire PC Industry
Apple's $599 MacBook Neo isn't for you. But it might be the most important laptop announcement in years - and the budget Windows market should be paying close attention.
