Marketing articles

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Apple M5 chips introduce a new "super core" tier in its CPU design

What Apple's M5 core rebrand says about its silicon strategy
Connecting the dots: In its latest overhaul of the MacBook Pro lineup, Apple has done more than roll out faster hardware. The launch of the M5 Pro and M5 Max chips introduced a subtle but significant reframing of Apple's CPU design – and the language used to describe it. What was once a familiar hierarchy of "performance" and "efficiency" cores has been reframed. The M5 generation introduces a new top tier of "super" cores.
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Dell admits customers are not buying PCs just because they "have AI"

Crystal ball: Nearly every major tech company is now trying to oversell this inflated "AI-powered" narrative, and the PC market is no exception. Dell, who happens to be shipping a lot of PCs to every corner of the world, is apparently taking a more skeptical stance moving forward, arguing that the push is misguided because customers are not lining up to buy new "AI PCs" at all.
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Nvidia updates GeForce RTX badge with "Powering Advanced AI" tagline

Nvidia made the change quietly
What just happened? Adding more weight to the argument that Nvidia is more of an AI company than a gaming firm these days, Team Green has updated its GeForce RTX branding. Now, the badge includes a tagline that reads, "Powering Advanced AI," highlighting the technology that has turned Nvidia into the world's third most valuable company.
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Study finds that including "AI" in product descriptions makes them less appealing to consumers

When indifference turns into active dislike
Facepalm: Companies love to shoehorn the term AI into their product descriptions, even if doing so seems weird or, at times, just stupid. They believe the inclusion of the initialism will appeal to consumers who want the latest cutting-edge tech. The reality, though, is that many people are put off when a product reveals its AI smarts.