An iPhone 17 Pro gets dropped from 100,000 feet and survives
The publicity stunt has earned RhinoShield a Guinness world record
This startup will pay you $800 to yell at AI all day
A real AI memory problem – or just a clever marketing stunt?
Apple M5 chips introduce a new "super core" tier in its CPU design
What Apple's M5 core rebrand says about its silicon strategy
Connecting the dots: In its latest overhaul of the MacBook Pro lineup, Apple has done more than roll out faster hardware. The launch of the M5 Pro and M5 Max chips introduced a subtle but significant reframing of Apple's CPU design – and the language used to describe it. What was once a familiar hierarchy of "performance" and "efficiency" cores has been reframed. The M5 generation introduces a new top tier of "super" cores.
Dell admits customers are not buying PCs just because they "have AI"
Crystal ball: Nearly every major tech company is now trying to oversell this inflated "AI-powered" narrative, and the PC market is no exception. Dell, who happens to be shipping a lot of PCs to every corner of the world, is apparently taking a more skeptical stance moving forward, arguing that the push is misguided because customers are not lining up to buy new "AI PCs" at all.
Uber is offering drivers $4,000 to switch to electric, but it comes with some serious caveats
A real incentive program or guerrilla marketing?
Windows 95 at 30: how one OS changed the PC forever
What just happened? Happy Birthday to Windows 95, Microsoft's first, extremely successful foray into the world of 32-bit consumer operating systems. The company released the original retail edition of the OS on August 24, 1995, and literally changed computing technology forever.
Apple, Google, Microsoft, and Samsung revise advertising over exaggerated AI claims after regulator scrutiny
Pulling back on overstated AI features
Intel to outsource marketing to Accenture and AI, cutting in-house staff
Intel embarks on major marketing overhaul under Lip-Bu Tan
Intel revives iconic "Intel Inside" slogan with a modern twist
"That's the power of Intel Inside"
Selling fear: How cybersecurity marketing uses consumer anxiety for profit
Cybercrime is evolving, but so can your approach to online security
Microsoft gets fact-checked over Copilot+ PC performance claims in a somewhat embarrassing way
Sorry, Redmond, but they're not the fastest, most intelligent Windows PCs ever
"Windows Intelligence": Microsoft may drop Copilot in major AI rebranding
Copying Apple for marketing's sake, as usual
Most current AI tech is 90 percent marketing, says Linus Torvalds
And we tend to agree with the creator of Linux
Nvidia updates GeForce RTX badge with "Powering Advanced AI" tagline
Nvidia made the change quietly
What just happened? Adding more weight to the argument that Nvidia is more of an AI company than a gaming firm these days, Team Green has updated its GeForce RTX branding. Now, the badge includes a tagline that reads, "Powering Advanced AI," highlighting the technology that has turned Nvidia into the world's third most valuable company.
Opinion: AMD Keeps Botching Launches
AMD keeps botching their product launches, and Zen 5 is just another example in a string of releases over the last two years that range from disappointing to downright embarrassing.
Study finds that including "AI" in product descriptions makes them less appealing to consumers
When indifference turns into active dislike
Facepalm: Companies love to shoehorn the term AI into their product descriptions, even if doing so seems weird or, at times, just stupid. They believe the inclusion of the initialism will appeal to consumers who want the latest cutting-edge tech. The reality, though, is that many people are put off when a product reveals its AI smarts.
Microsoft explains why corporations and IT pros can switch to Windows 11 with confidence
Debunking the "myths and misconceptions" about Windows 11 and cloud management
Adobe's new AI aims to become the invisible helping hand for marketing teams and creatives
Another business case for AI in the workplace
Farming Simulator plows the way for equipment manufacturers' ad campaigns
Vendors look to harvest the benefits of product placement in the popular niche title
TikTok parts ways with marketing chief behind Kitchens, Resumes and other 'rogue' campaigns
Tran reportedly spearheaded and launched projects without upper management approval
Signs all over Seattle mark 'the end of the internet' as Thursday, December 2, 2021
Whew! Good thing I got my Cyber Monday shopping done
T-Mobile wants to sell you branded gin and beer to help promote 5G
T-Mobile is bottling the Un-carrier spirit, literally
Samsung tries turning iPhone users into Android adopters with Galaxy test drive web app
For iPhone users looking to get a "taste of Samsung"
A shady email marketing company left 800 million email address exposed online, then disappeared off the internet
The database belonged to a company that specialized in verifying the validity of email lists
Port-free Meizu Zero smartphone fails to reach crowdfunding target, CEO calls it a marketing stunt
"We never intended to mass-produce this project," said Jack Wong