Gearbox boss posts AI image "for fun," spends hours defending studio's no-AI policy
Someone at Gearbox may want to change Randy Pitchford's X password
Randy pitchford articles
Gearbox CEO Randy Pitchford tells Borderlands 4 critics to "code your own engine," calls it a game for "premium gamers"
Pitchford's PR skills deserve their own cautionary class
A hot potato: Gearbox CEO Randy Pitchford is not known for his tactful, well-thought-out responses to controversial topics. The latest PR disaster he's waded into is the Borderlands 4 performance nightmare. He's claimed that it's "a premium game made for premium gamers," suggesting the fault lies with those lacking high-end hardware. The exec also said "less than one percent of one percent" of players are filing customer service tickets about performance issues, and asked people to "code your own engine and show us how it's done, please."
Gearbox CEO Randy Pitchford addresses controversy after saying "real fans" will pay $80 for Borderlands 4
"Not my call," says man publicly defending the $80 price