Why it matters: There is a growing consensus that generative AI has the potential to make the open web much worse than it was before. Currently all big tech corporations and AI startups rely on scraping all the original content they can off the web to train their AI models. The problem is that an overwhelming majority of websites isn't cool with that, nor have they given permission for such. But hey, just ask Microsoft AI CEO, who believes content on the open web is "freeware."