Cpu articles

intel arrow lake intel core performance price comparison
Hardware Gaming

Intel launches Core Ultra 270K Plus and 250K Plus to revive its desktop gaming push

Intel bets on efficiency cores and software tricks with Arrow Lake Refresh
The big picture: Intel is looking to repair its desktop reputation not with another halo chip, but with two aggressively priced Arrow Lake Refresh parts that lean on extra efficiency cores, faster memory, and a new optimization layer that means to squeeze more gaming and productivity performance out of essentially familiar silicon.
Full story By Skye Jacobs, 14 comments
apple cpu marketing strategy chipworks
Hardware Apple

Apple M5 chips introduce a new "super core" tier in its CPU design

What Apple's M5 core rebrand says about its silicon strategy
Connecting the dots: In its latest overhaul of the MacBook Pro lineup, Apple has done more than roll out faster hardware. The launch of the M5 Pro and M5 Max chips introduced a subtle but significant reframing of Apple's CPU design – and the language used to describe it. What was once a familiar hierarchy of "performance" and "efficiency" cores has been reframed. The M5 generation introduces a new top tier of "super" cores.
Full story By Skye Jacobs,
apple m5 pro m5 max
Hardware Apple

Apple's M5 Pro and M5 Max pack 18 CPU cores, up to 40 GPU cores, and faster unified memory

Fusion multi-die packaging and per-core neural accelerators target AI and graphics performance
Highly anticipated: Apple this week unveiled new MacBook Pro laptops powered by its latest M5 Pro and M5 Max processors, chips the company says deliver "the world's fastest CPU cores." The new SoCs also introduce next-generation GPUs with a neural accelerator embedded in each core, designed to boost on-device AI workloads.
Full story By Kishalaya Kundu,
amd meta large language model gpu cpu data center
Hardware Industry

AMD is selling $60 billion worth of GPUs – and a piece of itself – to Meta

Any lingering hope for affordable gaming GPUs just took another hit
Editor's take: AMD and Meta have joined the growing circus of reciprocal deals Big Tech is using to bootstrap what it hopes will become a self-sustaining "AI economy." Under a new multi-year agreement, the two companies will closely align their technology roadmaps – though AMD's role comes with strings attached, including hitting specific performance targets in the stock market.
Full story By Alfonso Maruccia, 31 comments
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