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Too many games, not enough players: the industry's growing challenge

Steam saw 18,626 new games in 2024 – nearly double 2020's total
The takeaway: New technology and democratized development tools have supercharged the way games are created and sold. The result? An explosion of creativity like never before. But there's a catch: a marketplace so overcrowded that even the best games struggle to be seen. For players, this is a golden era. For developers and publishers, it's an escalating arms race where only a few titles manage to break through.