Pickup truck articles

ford f-150 lightning electric cars incentives

Ford might kill the F-150 Lightning, the EV that was supposed to change everything

The Lightning faces sluggish sales, steep losses, and a shifting EV market
Rumor mill: If Ford cancels the Lightning, it would mark the first major exit of a mainstream electric truck from the US market. For an industry that once viewed battery pickups as the most straightforward path to electrified profitability, the reversal underscores a deeper reality: heavy vehicles remain the toughest test case for the EV revolution.
cybertruck

Tesla Cybertruck sales collapse, company accepts trade-ins with extreme depreciation

34 percent depreciation after one year and 6,000 miles
Recap: Although the Cybertruck began missing CEO Elon Musk's stated goals as soon as it launched in late 2023, the odd-looking electric pickup truck sold well out of the gate. However, the vehicle's commercial performance has tanked over the last few months. Musk's political activities have soured public opinion on the company and contributed to declining global sales.