Netflix partners with Microsoft for cheaper ad-supported subscriptions
Still no details on launch date or price
Advertising articles
Amazon will share shopping data about its grocery store customers with advertisers
Amazon promises that the data will be anonymized
Netflix may have just confirmed ad-supported tier is coming soon
Would you choose cheaper Netflix if it meant watching ads?
Roku and Walmart want to make TV streaming an e-commerce shopping destination
Roku partners with Walmart on shoppable ad pilot
Private DuckDuckGo browser still allows some Microsoft trackers
Part of an agreement DuckDuckGo is working to change
Sony plans in-game advertising system similar to the one Microsoft detailed
Sony might sell user data to advertisers
Netflix backtracks on ad-supported tiers, says it is now "open" to cheaper subscriptions
Just after it lost subscribers for the first time in a decade
Microsoft is developing an in-game advertising system for free-to-play games
The new platform would provide console-based developers with tools to develop and sell in-game ad space
TikTok ad revenue predicted to hit $11 billion this year, more than Twitter and Snapchat combined
It could rival YouTube by 2024
Intel patent suggests drones may be used to create mobile billboards in the near future
Exciting and terrifying at the same time
You can now watch over 4,000 TV shows free on YouTube - if you can stand the ads
The selection includes quite a few classics
Microsoft testing ads for its services in the Windows 11 File Explorer
Subscriptions, subscriptions, subscriptions
Netflix has no plans to follow Disney+ in offering an ad-supported tier, but "never say never"
"We have a really nice scalable subscription model"
Google announces Privacy Sandbox for Android to limit user-level ad tracking
The new system won't be ready for at least two years, but it will be ditching Android's current Advertising ID
That Coinbase Super Bowl ad was so popular it broke the app
Welcome to the Crypto Bowl
Researchers discover new fingerprinting method that can track you by your GPU
Every GPU generates a unique trace
Roku is running interactive pop-up ads during live TV broadcasts
You may be able to disable them, but still
A Brief History of In-Game Advertising
These days, in-game advertising is the rule, not the exception. According to an Omdia survey, gaming companies around the world raked in over 42 billion dollars in 2019, solely from in-game ads.
Peloton misses expectations in latest financial report, blames Apple
Another victim of the App Tracking Transparency feature
Social media platforms reportedly lost nearly $10 billion thanks to Apple's App Tracking Transparency policy
ATT effect on individual advertisers is unclear as they shift ad budgets to more effective platforms
Apple's advertising growth appears to have tripled since instituting App Tracking Transparency rules
Some of that perceived growth could be from and overall market shrinkage on Apple devices
Google will stop running ads alongside content related to climate change denial
It will try to differentiate between outright denial and debate about climate change
UK authorities issue a new guidance to ensure advertisers don't mislead consumers
Information regarding microtransactions needs to be clearer and in-game ads less intrusive
Amazon is showing more sponsored products when you search, charging advertisers extra
You could now see up to six sponsored products in Amazon's search results
Advertising watchdog tells Star Citizen to clarify that the concept ships it sells aren't available yet
Star Citizen has complied, to an extent