Privacy articles

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European policymakers finally plan to fix the cookie banner headache they created

"Too much consent basically kills consent"
Why it matters: More than a decade ago, Europe rewrote internet rules which effectively forced the entire internet to adopt stricter rules on cookie consent by amending the ePrivacy Directive. Since 2009, from big tech giants, to small personal blogs, and virtually any internet-based organization had to display a "cookie banner" to first-time visitors. Collectively, European users spend an estimated 575 hours every year clicking through those pesky prompts.