JavaScript now mandatory for Google Search, Google confirms
Static pages are gone, and SEO checking tools don't seem to work anymore
The Zero Click Internet
The internet is undergoing the biggest change since its inception. It's huge. And there is no going back. The web is changing into the Zero Click Internet, and it will change everything.
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Google defends failing AI search, while promising improvements
AI Overviews struggle with satire, lack of information, and confusing queries
Leaked documentation uncovers some of Google's secret recipe for website ranking in search results
No actual source code is included, but SEO specialists are going crazy nonetheless
Who is Prabhakar Raghavan and why is he accused of killing Google Search?
When Google Search was headed by Ben Gomes, he championed the user experience and pushed against Google's "growth at any cost" strategy
Google's AI-powered search can recommend malicious sites, including scams and malware
The incredible power of AI
New study confirms the obvious, search results are only getting worse
The top search results for product reviews are increasingly spammy as the algorithm gets gamed
Google accused of updating search results and algorithm to favor "AI-generated crap"
Google's "helpful content system" is seemingly helping AI to climb web rankings
Google is making page speed a factor in mobile search rankings
Nevertheless, content is king
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