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Facebook purchases Microsoft ad platform Atlas for undisclosed sum

Facebook purchases Microsoft ad platform Atlas for undisclosed sum
  • Posted February 28, 2013, 5:00 PM by Shawn Knight | Filed in Industry News
  • Facebook has agreed to buy advertising technology from Microsoft following months of rumors. Atlas Advertiser Suite is expected to help give Facebook advertisers a better idea of how their campaigns are performing as well as allow them to compare ads…

Sources say Facebook is interested in buying Microsoft's ad network

Sources say Facebook is interested in buying Microsoft
  • Posted December 7, 2012, 7:30 AM by Shawn Knight | Filed in Microsoft, Software
  • Facebook is reportedly interested in purchasing Microsoft’s Atlas ad platform. The social network has been investigating the service which would, in theory, allow them to generate ad revenue much like Google does with DoubleClick and AdSense, according to anonymous sources…

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