Here are the 15 products Apple just discontinued as new iPhones, iPads, and Macs arrive
Out with the old, in with the new
The MacBook Neo is a $500 Wake-Up Call for the Entire PC Industry
Apple's $599 MacBook Neo isn't for you. But it might be the most important laptop announcement in years - and the budget Windows market should be paying close attention.
Apple M5 chips introduce a new "super core" tier in its CPU design
What Apple's M5 core rebrand says about its silicon strategy
Connecting the dots: In its latest overhaul of the MacBook Pro lineup, Apple has done more than roll out faster hardware. The launch of the M5 Pro and M5 Max chips introduced a subtle but significant reframing of Apple's CPU design – and the language used to describe it. What was once a familiar hierarchy of "performance" and "efficiency" cores has been reframed. The M5 generation introduces a new top tier of "super" cores.
Apple unveils $599 MacBook Neo powered by A18 Pro iPhone chip
Available to students for $499
Highly anticipated: Apple has finally unveiled its entry into the budget laptop segment, starting at $599 and delving deep into cheap Windows PC territory. For a roughly 45% price reduction compared to the latest MacBook Air, customers sacrifice a moderate amount of horsepower and are limited to just 8GB of RAM. On the other hand, the MacBook Neo features an aluminum chassis, Apple's typically excellent displays, long battery life, and weighs just 2.7 pounds.
Apple's M5 Pro and M5 Max pack 18 CPU cores, up to 40 GPU cores, and faster unified memory
Fusion multi-die packaging and per-core neural accelerators target AI and graphics performance
Highly anticipated: Apple this week unveiled new MacBook Pro laptops powered by its latest M5 Pro and M5 Max processors, chips the company says deliver "the world's fastest CPU cores." The new SoCs also introduce next-generation GPUs with a neural accelerator embedded in each core, designed to boost on-device AI workloads.
Apple unveils updated Studio Display and new Studio Display XDR with mini-LED and 120Hz
The XDR display downgrades resolution but adds 120Hz, Thunderbolt 5, camera, and adjustable stand for $3,300
Apple accidentally reveals "MacBook Neo," the long-rumored low-cost MacBook
The mysterious listing hints at a smaller, colorful MacBook powered by iPhone chips
Apple unveils MacBook Pro with M5 Pro and M5 Max, refreshes MacBook Air with M5
Pricing starts at $1,099 for MacBook Air and $2,199 for new faster MacBook Pro
Apple's iPad Air gets M4 performance upgrade without price increase
Apple's M4 chip comes to the iPad Air for the first time
AirPods 4 with ANC drop to $119, near their lowest price ever
Apple AirPods 4 with Active Noise Cancellation are now available for $119. The updated model adds Adaptive Audio and improved voice clarity while retaining seamless iOS integration and wireless charging. At this price, they're a compelling option for anyone who wants Apple's ecosystem features without stepping up to the Pro lineup.
Apple unveils iPhone 17e with A19 chip and MagSafe charging starting at $599
The takeaway: Apple has unveiled its next budget smartphone, the iPhone 17e, featuring several upgrades over its predecessor. The most notable additions include MagSafe support, a more powerful processor, an improved cellular modem, enhanced screen protection, and double the base storage capacity. Despite these improvements, the iPhone 17e is expected to retain the same starting price as the model it replaces.
Apple's iPhone and iPad become first consumer devices to receive NATO security clearance
Apple's security architecture passes government-grade testing with no special software required
Google ships the AI assistant Apple promised but hasn't delivered
Apple's Siri promised these AI capabilities first, but Google is delivering them now
Apple is quietly assembling a US chip supply chain, one layer at a time
New fabs, wafer plants, and packaging campuses show Apple reshoring high-value silicon work while iPhone assembly stays overseas
Apple set to launch first touchscreen MacBook Pro with OLED and Dynamic Island this year
Featuring a "Dynamic Interface"
Apple shifting some Mac mini production from Asia to Texas this year
Foxconn's Houston plant will assemble the Mac mini
Apple set to unveil new iPhone, MacBooks, iPads at March 4 event
The entry-level iPhone 17e is expected to be the featured attraction
Apple's bad week: FTC pressure, delayed Siri AI, and a stock sell-off
Apple News faces FTC scrutiny
Apple delays Siri AI upgrades again as technical challenges mount
Some functions are likely to be delayed past iOS 26.4 as engineers work through reliability issues
DOJ faces investigation over alleged pressure on Apple and Google to remove ICE apps
The inquiry raises First Amendment concerns
Former Apple design chief Jony Ive reveals the interior of Ferrari's first EV
Ferrari Luce's full reveal and launch planned for May
iPhone 17e could arrive as soon as this month with MagSafe
A19 processor and Dynamic Island are also rumored
In brief: Apple updated its entry-level iPhone last February for the first time in three years, marking a brand shift and a new annual release schedule. Rumors suggest that the next model, the iPhone 17e, is set for an imminent launch with several new features previously exclusive to higher-priced models.
Apple may soon open CarPlay to ChatGPT, Gemini, and other AI assistants
Apple loosens CarPlay's rules to let AI apps plug in
AirDrop file sharing is coming to more Android phones "very soon"
Google wants switching between iPhone and Android to feel less painful
Upcoming Apple M5 Max and M5 Ultra chips leaked in iOS 26.3
Unreleased processors show up in developer build, hinting at Apple's next wave of Mac silicon