Apple

Apple

Spotlight on Apple's latest products: iPhone, Mac, iPad, Apple Watch, Vision Pro, and more. Apple's business and their impact on the tech ecosystem.

steve wozniak interview with video

Steve Wozniak says he's "disappointed a lot" by AI and rarely uses it

Apple's co-founder has yet to see signs AI can truly replace humans
In brief: While it's fair to say that most people are skeptical at best when it comes to AI and its abilities, the opposite is often true for those in tech. But Apple co-founder Steve Wozniak is one of the exceptions. In a recent interview, Woz said he doesn't use AI very much, and when he does, he's "disappointed a lot."
macbook neo

Early reviews say the MacBook Neo redefines the budget laptop

Apple's $599 MacBook Neo arrives with a premium aluminum build, bright display, solid A18 Pro performance, and battery life that punches well above its price. Reviewers largely agree it resets expectations for what a budget laptop can be, despite the evident trade-offs that remind you how Apple kept costs down. Don't miss our editorial on the Neo for insight into the industry implications beyond the device itself.
iphone apple

iPhone 17e reviews: two key upgrades refine Apple's entry-level formula

Early reviews of the iPhone 17e describe it as a solid refinement of Apple's $599 phone. Powered by the A19 chip with 256GB of storage, and the long-awaited addition of MagSafe. While some reviewers say it's still a bit pricey, most agree the 17e delivers a no-frills entry point into the Apple ecosystem.
apple cpu marketing strategy chipworks

Apple M5 chips introduce a new "super core" tier in its CPU design

What Apple's M5 core rebrand says about its silicon strategy
Connecting the dots: In its latest overhaul of the MacBook Pro lineup, Apple has done more than roll out faster hardware. The launch of the M5 Pro and M5 Max chips introduced a subtle but significant reframing of Apple's CPU design – and the language used to describe it. What was once a familiar hierarchy of "performance" and "efficiency" cores has been reframed. The M5 generation introduces a new top tier of "super" cores.
apple macbook neo iphone pro 8gb ram with video

Apple unveils $599 MacBook Neo powered by A18 Pro iPhone chip

Available to students for $499
Highly anticipated: Apple has finally unveiled its entry into the budget laptop segment, starting at $599 and delving deep into cheap Windows PC territory. For a roughly 45% price reduction compared to the latest MacBook Air, customers sacrifice a moderate amount of horsepower and are limited to just 8GB of RAM. On the other hand, the MacBook Neo features an aluminum chassis, Apple's typically excellent displays, long battery life, and weighs just 2.7 pounds.
apple m5 pro m5 max

Apple's M5 Pro and M5 Max pack 18 CPU cores, up to 40 GPU cores, and faster unified memory

Fusion multi-die packaging and per-core neural accelerators target AI and graphics performance
Highly anticipated: Apple this week unveiled new MacBook Pro laptops powered by its latest M5 Pro and M5 Max processors, chips the company says deliver "the world's fastest CPU cores." The new SoCs also introduce next-generation GPUs with a neural accelerator embedded in each core, designed to boost on-device AI workloads.
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