Tim Cook shuts down speculation about his retirement: "That's a rumor"
Apple's CEO says he's not stepping down anytime soon despite ongoing succession talk
A 1TB MacBook Neo? A modder just made it happen
With no removable SSD, expanding capacity means desoldering and replacing chips at the board level
User says Apple Watch caused severe wrist burns, case still unresolved six months later
The customer says months of calls, emails, and store visits led nowhere
Apple launches AirPods Max 2 with stronger ANC, lossless audio, and live translation
Powered by H2 headphone chip, the AirPods Max 2 will set you back one MacBook Neo
iPhone Fold leaks reveal key specs and a surprisingly competitive price tag
Will foldables finally go mainstream?
MacBook Neo teardown reveals Apple's most repair-friendly laptop in years
Apple's new budget laptop replaces glued batteries and bundled components with screws, modular parts, and lower repair pricing
Asus co-CEO calls MacBook Neo a "shock" to the Windows PC industry
Could the Neo be one of Apple's smartest hardware plays yet?
Apple now assembles a quarter of iPhones in India, signaling major supply chain shift
India is becoming key iPhone hub as Apple moves more production from China
Early reviews say the MacBook Neo redefines the budget laptop
Apple's $599 MacBook Neo arrives with a premium aluminum build, bright display, solid A18 Pro performance, and battery life that punches well above its price. Reviewers largely agree it resets expectations for what a budget laptop can be, despite the evident trade-offs that remind you how Apple kept costs down. Don't miss our editorial on the Neo for insight into the industry implications beyond the device itself.
Apple could expand lineup to offer "Ultra" versions of iPhone, MacBook, and AirPods
A foldable iPhone, touchscreen MacBook, and AI-powered AirPods could headline the push
iPad Air M4 gets reviewed: More RAM, faster chip, same price
The iPad Air M4 may still be the best tablet for most people. For the same price as before, you get bumped to the M4 chip, 12GB of RAM, and Wi-Fi 7, making Apple's mid-range tablet faster and more capable. Reviewers say the Air offers much of the power and capability of the iPad Pro at a more accessible price.
iPhone 17e reviews: two key upgrades refine Apple's entry-level formula
Early reviews of the iPhone 17e describe it as a solid refinement of Apple's $599 phone. Powered by the A19 chip with 256GB of storage, and the long-awaited addition of MagSafe. While some reviewers say it's still a bit pricey, most agree the 17e delivers a no-frills entry point into the Apple ecosystem.
Here are the 15 products Apple just discontinued as new iPhones, iPads, and Macs arrive
Out with the old, in with the new
The MacBook Neo is a $500 Wake-Up Call for the Entire PC Industry
Apple's $599 MacBook Neo isn't for you. But it might be the most important laptop announcement in years - and the budget Windows market should be paying close attention.
Apple M5 chips introduce a new "super core" tier in its CPU design
What Apple's M5 core rebrand says about its silicon strategy
Connecting the dots: In its latest overhaul of the MacBook Pro lineup, Apple has done more than roll out faster hardware. The launch of the M5 Pro and M5 Max chips introduced a subtle but significant reframing of Apple's CPU design – and the language used to describe it. What was once a familiar hierarchy of "performance" and "efficiency" cores has been reframed. The M5 generation introduces a new top tier of "super" cores.
Apple unveils $599 MacBook Neo powered by A18 Pro iPhone chip
Available to students for $499
Highly anticipated: Apple has finally unveiled its entry into the budget laptop segment, starting at $599 and delving deep into cheap Windows PC territory. For a roughly 45% price reduction compared to the latest MacBook Air, customers sacrifice a moderate amount of horsepower and are limited to just 8GB of RAM. On the other hand, the MacBook Neo features an aluminum chassis, Apple's typically excellent displays, long battery life, and weighs just 2.7 pounds.
Apple's M5 Pro and M5 Max pack 18 CPU cores, up to 40 GPU cores, and faster unified memory
Fusion multi-die packaging and per-core neural accelerators target AI and graphics performance
Highly anticipated: Apple this week unveiled new MacBook Pro laptops powered by its latest M5 Pro and M5 Max processors, chips the company says deliver "the world's fastest CPU cores." The new SoCs also introduce next-generation GPUs with a neural accelerator embedded in each core, designed to boost on-device AI workloads.
Apple unveils updated Studio Display and new Studio Display XDR with mini-LED and 120Hz
The XDR display downgrades resolution but adds 120Hz, Thunderbolt 5, camera, and adjustable stand for $3,300
Apple accidentally reveals "MacBook Neo," the long-rumored low-cost MacBook
The mysterious listing hints at a smaller, colorful MacBook powered by iPhone chips
Apple unveils MacBook Pro with M5 Pro and M5 Max, refreshes MacBook Air with M5
Pricing starts at $1,099 for MacBook Air and $2,199 for new faster MacBook Pro
Apple's iPad Air gets M4 performance upgrade without price increase
Apple's M4 chip comes to the iPad Air for the first time
AirPods 4 with ANC drop to $119, near their lowest price ever
Apple AirPods 4 with Active Noise Cancellation are now available for $119. The updated model adds Adaptive Audio and improved voice clarity while retaining seamless iOS integration and wireless charging. At this price, they're a compelling option for anyone who wants Apple's ecosystem features without stepping up to the Pro lineup.
Apple unveils iPhone 17e with A19 chip and MagSafe charging starting at $599
The takeaway: Apple has unveiled its next budget smartphone, the iPhone 17e, featuring several upgrades over its predecessor. The most notable additions include MagSafe support, a more powerful processor, an improved cellular modem, enhanced screen protection, and double the base storage capacity. Despite these improvements, the iPhone 17e is expected to retain the same starting price as the model it replaces.
Apple's iPhone and iPad become first consumer devices to receive NATO security clearance
Apple's security architecture passes government-grade testing with no special software required
Google ships the AI assistant Apple promised but hasn't delivered
Apple's Siri promised these AI capabilities first, but Google is delivering them now