When Apple updated its notebook lineup earlier this month we were eager to find out how well the new MacBook Air stacked up next to a couple of Ultrabook alternatives. Turned out the so-called “Apple Tax” wasn’t as much of an issue as Apple detractors often claim.
Now we’re taking a look at another area of the PC market that’s experiencing healthy growth in recent times, comparing Apple’s 27-inch iMac to all-in-one alternatives from the likes of Dell, HP and newcomer Vizio. As we’ve said before, we don’t expect this comparison to be representative of the entire Apple Tax argument, but it will help paint a better picture as we contrast it with our previous findings.
Earlier this week Apple announced updates to its entire notebook lineup, bringing it up to date with Ivy Bridge processors and a few other goodies. Like them, many other computer manufacturers have been showcasing new and updated laptops over the past few days and weeks.
Ultrabooks in particular received quite a bit of attention, and we’re not surprised. Intel is putting a lot of weight behind the concept and expects it to be the main driver of PC market growth in the short term. With that in mind, we’re taking a couple of Wintel alternatives to check how well they stack up next to the new 13-inch MacBook Air.