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The Web Tech Culture

EA apologizes after controversial Need for Speed social media account calls fan "milkshake brain"

Failing to bring all the boys to the yard
Facepalm: A good social media account manager can improve their employer's public image through thoughtful interaction with customers. But there's a vital distinction between giving an intelligent response to a genuine complaint and calling someone a "milkshake brain." Unfortunately for EA, its Need for Speed account chose to throw said insult at a fan, prompting an apology from the company.
Full story By Rob Thubron, 14 comments
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Gaming Microsoft

EA CEO: Call of Duty Xbox exclusivity would be good for the Battlefield series

A hot potato: One of the biggest questions surrounding Microsoft's $68.7 billion acquisition of Activision Blizzard is what will happen to the latter's games, especially the popular Call of Duty series. They are fears that it will become exclusive to the Xbox consoles and PC, but at least one person appears to be hoping this scenario will happen: EA boss Andrew Wilson, who says CoD exclusivity would bring more success to the company's Battlefield games.
Full story By Rob Thubron,
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Gaming Security

FIFA 23 and other EA titles will come with controversial "kernel-mode" anti-cheat software

In context: Nothing can ruin a multiplayer game faster than rampant cheating, so it's no surprise that developers go to great lengths to devise ways to mitigate it. One controversial method is to install kernel-mode drivers that monitor for anything that tries to tamper with the game's software. However, many players are not comfortable with granting such low-level privileges.
Full story By Cal Jeffrey, 32 comments
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