In brief: Makers of AI PCs and processors will be happy with the news that people are buying these products, which feature NPUs designed to accelerate AI tasks. The less welcome caveat is that according to a new report, many people are purchasing them simply because they want or need a new PC – not because of the AI features.
Why it matters: Market intelligence company IDC is once again forecasting the future of the technology industry. The PC market is poised to experience a record decline this year, but it will get much better in 2024.
In context: The latest market prophecy coming from IDC is focused on the Internet of Things, a category of products seemingly destined to expand beyond the $1 trillion value in just three years from now. But markets, as the COVID-19 pandemic blatantly shows, can drastically change in the most unexpected ways.