AMD offers a valid alternative to its flagship GPU with the Radeon HD 7950, which is essentially a lower-specced and lower-priced version of the HD 7970. The HD 7950 is set at $419 for the 1536MB version, while the full 3072MB variant is $449. Although it's currently possible to find a 3GB model for $449, you can expect to pay closer to $500.
Gigabyte has redesigned the PCB and included an upgraded cooler on the WindForce 3 that is meant to lower temperatures and improve overclocking. Considering the HD 7970's respectable performance, we expect a solid showing from the HD 7950.