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Microsoft

Tracking all things Microsoft: Windows updates, Office and Xbox innovations, Surface hardware and related products influencing digital work and play.

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Microsoft admits Game Pass price hike drove away "millions" of subscribers

Who could have seen this coming?
Facepalm: If there's a sure way to lose a huge number of subscribers to your successful service, it's implementing a massive price hike. It seems Microsoft was unaware of this obvious fact when it increased Game Pass prices last year, only now admitting that "millions" of people left as a result. It wasn't long before Microsoft reversed this (under new leadership), lowering prices closer to their original levels.
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