Xbox Game Pass has lost 4 million subscribers since its price hike backfired
Microsoft reports 30 million members, far below its internal target of 77 million by this July
Microsoft is cutting 3,200 Xbox jobs and spinning off four game studios
Cutting corners: The first wave of massive layoffs that Microsoft teased several weeks ago has arrived. Most of the losses will hit the Xbox division over the next year as the company consolidates its gaming strategy. Microsoft will spin off Compulsion Games, Double Fine, Ninja Theory, and Undead Labs, while Arkane enters labor negotiations. Bethesda, ZeniMax, id Software, Activision, Obsidian, and Microsoft's accessibility team will all see deep cuts.
As Sony exits physical media, Microsoft is testing a way to link your Xbox discs to digital licenses
Microsoft's leaked "Positron" feature could let your old Xbox discs unlock digital versions of the same games
Xbox is pushing back on claims that PS5 is outselling it 8-to-1 in GTA VI pre-orders
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PlayStation sales just had its worst May in 25 years, and Xbox's was the worst ever
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The third Xbox price hike in 15 months raises all models by at least $100
Xbox Series S rises to $499 and Series X to $799 on August 1
Ori director says Game Pass needs "smash hits," not studios slopping out mediocre content
Thomas Mahler compared Game Pass incentives to communism
A hot potato: Things aren't going well for Xbox right now. With the massive changes, studios closing, and the future of the brand itself being questioned, Game Pass has also found itself under the spotlight. According to the director of the Ori games, the subscription service would be much more successful if studios weren't incentivized to "slop out mediocre content like a factory."
Xbox is closing Ninja Theory and Double Fine, and Compulsion may not be far behind
Microsoft's 100-day Xbox reset may bring more layoffs and studio closures
Microsoft may consider Xbox spin-off or joint venture as console business struggles
Asha Sharma wants Halo, Elder Scrolls, and Fallout development to pick up the pace
Xbox is planning major layoffs and hinting at "radically different" console business model
Microsoft's gaming division spent $20 billion in five years and lost $500 million in revenue
Microsoft admits Game Pass price hike drove away "millions" of subscribers
Who could have seen this coming?
Facepalm: If there's a sure way to lose a huge number of subscribers to your successful service, it's implementing a massive price hike. It seems Microsoft was unaware of this obvious fact when it increased Game Pass prices last year, only now admitting that "millions" of people left as a result. It wasn't long before Microsoft reversed this (under new leadership), lowering prices closer to their original levels.
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CEO Asha Sharma has responded
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Xbox chief Asha Sharma says volatile memory costs make early hardware decisions risky and could affect final pricing
Xbox may be working on an even cheaper Game Pass, and possible Netflix bundle
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Microsoft lowers Game Pass Ultimate and PC prices, won't include next Call of Duty
Game Pass Ultimate is now $23 and PC Game Pass is $14 per month
Microsoft's full-screen Xbox experience is now available to Windows 11 Insiders
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Microsoft admits Game Pass may have gotten too expensive
New Xbox CEO is exploring cheaper tiers and ad-supported plans to improve value
Xbox's new CEO is exploring cheaper Game Pass tiers to boost growth
The shift comes after missed targets... and years of price hikes
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