Although nothing used to match the GeForce GTX 670's price-to-performance ratio, its $400 entry fee remained a steep one. Gamers who wanted to spend less were left with the $230 HD 7850, the $300 HD 7870 or a card from Nvidia's last-gen lineup. Naturally, it would only be a matter of time before Nvidia tried to fill this gap with tons of hearsay about a GeForce GTX 660 Ti in the pipeline for a mid to late summer launch.

Well, we're here and the rumors proved true: Nvidia's new GeForce GTX 660 Ti has its crosshairs set on the HD 7870. Assuming it's priced competitively, the GTX 660 Ti seems like it could put a real hurting on AMD's offering, as it features the same DNA as existing Kepler products and boasts the same number of CUDA cores and texture units as the GTX 670.

Nvidia is reportedly set to finally expand its Kepler-based GPU lineup beyond the current high end offerings (and a lone $99 GeForce GT 640). Similar to the GTX 670, the GTX 660 Ti would be based on the GK104 core architecture with 7 SMX units enabled for a total of 1344 CUDA cores.