Executive claims Apple Silicon efficiency makes a huge difference
The MacBook Pro M3 and M3 Max are debuting to positive reviews, delivering more power than before and for the first time, offering a black finish. The base model M3 is very close to the MacBook Air 15 M2, though.
Is it Apple and everyone else, even for CPUs?
The big picture: Apple's M3 launch stood out for its focus on how people actually use computers, the lack of AI acronyms and the fact that they launched three chips all at once. It is only getting harder to compete with them. As with all things Apple, the M3 has been extensively covered in the press, but beyond the performance metrics, a few things stood out for us, and here's our thesis on the overall sector.
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New iMacs and MacBook Pros will likely be on show
The M3 Max could be a massive upgrade over the M2 Max that powers Apple's current flagship MacBook Pro
The first M3 Macs are expected to break cover later this year