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ea layoffs developers industry with video

EA says generative AI will make gamers spend more, speed up development time

A hot potato: Electronic Arts is an organization that arguably only misses out on the title of "most-hated game company in the world" because Ubisoft exists. As it turns out, EA loves generative AI. CEO Andrew Wilson has been praising the technology, claiming it is set to make EA 30% more efficient while boosting monetization by 20% over the next five years. It also sounds like it will cost more game developers their jobs.