Apple's rumored "Ultra" lineup would include a foldable iPhone, camera AirPods, and a touchscreen MacBook
Apple's next big products all share one name: Ultra
iPhone and Mac sales surge push Apple's quarterly revenue to $109 billion
Apple closes out Tim Cook's era with a record quarter
Bottom line: Apple's last quarterly earnings report under CEO Tim Cook showed gains across nearly every category, led by iPhone and Mac sales. The budget MacBook Neo appears to have been a major contributor to that growth. But as the Cupertino company prepares to hand the reins to a new CEO, rising prices could complicate the road ahead. Apple has already begun responding with a new leasing program.
Apple is reportedly skipping M6 Pro, Max, and Ultra chips to fast-track AI-focused M7 Macs
Apple's next Mac chips could pack 1.5TB of memory, all in the name of AI
All MacBooks and iPads just got $200 or more expensive – iPhones are the last holdout
Even the MacBook Neo is now $700, joining industry price hikes blamed on AI memory demand
Tim Cook confirms Apple price hikes are coming, iPhones could jump $200 or more
Even Cupertino can't escape RAMageddon
Touchscreen MacBook Pro looks "100% confirmed" as macOS 27 gives Sidecar full touch support
The rumored M6 MacBook Ultra would arrive later this year with an OLED touchscreen and Dynamic Island
The Best Laptops of 2026: A Disruptive Mac, a Windows Comeback, and an Nvidia Wildcard
The first half of 2026 has been defined by a memory shortage that pushed laptop prices sharply higher – and by a $599 Apple laptop that somehow defied all of it.
Apple iOS 27 brings long-awaited Siri AI overhaul, with daily usage limits unless you pay for iCloud+
Several iPad and Apple Watch models won't receive the latest OS updates, but no iPhones left out
Apple is doubling MacBook Neo production target, but keeping it at $599 may be the hard part
The memory crisis and TSMC's capacity may have other ideas
The MacBook Neo outsold the MacBook Air in its first three weeks
Apple shipped 1.1 million units in three weeks of availability, and couldn't keep up with demand
Apple set to overtake Dell as MacBook shipments rise against market decline
Apple could become the world's third-largest laptop maker
A weird macOS bug is blocking new network connections after 49 days of uptime
Rebooting fixes the issue, but only for another 49 days
MacBook Neo demand is so strong it's creating supply headaches for Apple
Limited supplies of repurposed A18 Pro silicon leave Apple weighing higher costs or tighter inventory
Copper and liquid cooling mods double MacBook Neo performance while cutting temps by 20°C
Minimal disassembly required
This app makes your MacBook moan when you slap it, and it's going viral
The $5 novelty app uses sensors to turn hits into sound effects
Early reviews say the MacBook Neo redefines the budget laptop
Apple's $599 MacBook Neo arrives with a premium aluminum build, bright display, solid A18 Pro performance, and battery life that punches well above its price. Reviewers largely agree it resets expectations for what a budget laptop can be, despite the evident trade-offs that remind you how Apple kept costs down. Don't miss our editorial on the Neo for insight into the industry implications beyond the device itself.
Apple could expand lineup to offer "Ultra" versions of iPhone, MacBook, and AirPods
A foldable iPhone, touchscreen MacBook, and AI-powered AirPods could headline the push
The MacBook Neo is a $500 Wake-Up Call for the Entire PC Industry
Apple's $599 MacBook Neo isn't for you. But it might be the most important laptop announcement in years - and the budget Windows market should be paying close attention.
Apple unveils $599 MacBook Neo powered by A18 Pro iPhone chip
Available to students for $499
Highly anticipated: Apple has finally unveiled its entry into the budget laptop segment, starting at $599 and delving deep into cheap Windows PC territory. For a roughly 45% price reduction compared to the latest MacBook Air, customers sacrifice a moderate amount of horsepower and are limited to just 8GB of RAM. On the other hand, the MacBook Neo features an aluminum chassis, Apple's typically excellent displays, long battery life, and weighs just 2.7 pounds.
Apple's M5 Pro and M5 Max pack 18 CPU cores, up to 40 GPU cores, and faster unified memory
Fusion multi-die packaging and per-core neural accelerators target AI and graphics performance
Highly anticipated: Apple this week unveiled new MacBook Pro laptops powered by its latest M5 Pro and M5 Max processors, chips the company says deliver "the world's fastest CPU cores." The new SoCs also introduce next-generation GPUs with a neural accelerator embedded in each core, designed to boost on-device AI workloads.
Apple accidentally reveals "MacBook Neo," the long-rumored low-cost MacBook
The mysterious listing hints at a smaller, colorful MacBook powered by iPhone chips
Apple unveils MacBook Pro with M5 Pro and M5 Max, refreshes MacBook Air with M5
Pricing starts at $1,099 for MacBook Air and $2,199 for new faster MacBook Pro
Apple set to unveil new iPhone, MacBooks, iPads at March 4 event
The entry-level iPhone 17e is expected to be the featured attraction
Apple and AMD now each hold about 20% of the laptop CPU market
Intel's market share has fallen from approximately 90% to 60% in eight years
Macs Fan Control is the easiest way to keep your Mac cool under pressure
Macs Fan Control puts you in charge of your Mac's cooling. It shows real-time temperature readings and lets you fine-tune fan speeds to balance performance, heat, and noise. Windows users looking for similar fan control may want to check out SpeedFan.