McDonald's has been using AI to decide how much you should pay for a Big Mac
AI pricing tool can make a Big Mac cost $1.20 more just two miles away
AI is getting cheaper faster than almost any technology in history
One AI task went from $0.30 to $0.0004 per question in a year and a half
Bottom line: AI models are getting cheaper to use at a pace that could reshape the advanced software market. A report from research firm Epoch AI finds that the cost of reaching a given level of AI performance has fallen by nearly 50% per quarter, or about 13 times per year. That is a faster rate of decline than the cost curves seen in lithium-ion batteries, DNA sequencing and computing hardware.
AMD's new Zen 6 Epyc Venice lineup starts at $700 and scales all the way to 256 cores for $14,900
The Zen 6 Venice family spans 31 processors across SP7 and SP8 sockets
Microsoft's smaller Surface Pro and Surface Laptop get faster Snapdragon chips and much higher prices
The new chips bring stronger graphics and AI performance to the lineup
Disney+ raises prices again as ad-free plan climbs to more than three times its launch price
Disney's most popular bundle is one of the few plans avoiding a hike
Ghostrunner's studio is pricing its Soulslike "Valor Mortis" at $40, but it's worried you'll think that's too low
The game launches this October alongside Gears of War: E-Day, Ace Combat 8, and Final Fantasy Resonance
Streaming prices have surged nearly 70% in four years, and they're still going up
Major services are raising prices as they push ads, bundles, and more profitable plans
GPU shipments surged 12% despite weaker PC demand and higher memory costs
AMD, Intel and Nvidia shipped roughly 20 million standalone GPUs in Q2
A standard RTX 5090 now costs $5,090, making Nvidia's flagship price painfully appropriate
A card that launched with a $1,999 MSRP is now routinely selling for around $5,000
Graphics Card Prices Are Rising Fast (Again), and GeForce Is Taking the Biggest Hit
GPU prices are rising sharply again, with GeForce cards taking the biggest hit. We tracked prices across 10 countries to see which GPUs are getting more expensive and where value remains, if any.
The FTC is cracking down on companies that charge you a "personalized price"
Businesses must disclose if they use consumer data to set individual prices
Take-Two says GTA 6's $80 price is a "bargain" because Rockstar delivers "way more value" than it charges
The $100 Ultimate Edition is outselling the standard version, apparently
Google's Pixel 11 teaser hints at a mysterious new light around the camera bar
Leaks reveal the Pixel 11's storage, battery, and pricing ahead of its August 12 debut
Graphics card prices jump by up to 20% in China as shops stockpile Nvidia and AMD GPUs
Some RTX 50-series models are now selling for as much as 59% above MSRP
India fined HP $14.4 million for rigging government bids and fixing ink and toner prices
WhatsApp messages allegedly show HP India and resellers splitting contracts and coordinating prices
Data shows physical PlayStation games can be up to 90% cheaper than their digital versions
Once Sony ends disc production in 2028, newer games will only be available at full digital price
Call of Duty's latest ad loudly reminds everyone it's not coming to Game Pass
Microsoft is now advertising the fact that players will need to buy Modern Warfare 4 at launch
Xbox is pushing back on claims that PS5 is outselling it 8-to-1 in GTA VI pre-orders
Did Rockstar price GTA VI appropriately?
GTA 6 confirmed at $80 for the standard edition and $100 for the Ultimate Edition
Rockstar avoided the rumored $100 base price, but the industry's $70 era still looks doomed
Gas stations accused of using AI to inflate fuel prices in class-action lawsuit
BP, Circle K, 7-Eleven, Walmart, and others are accused of using algorithmic tools to reduce competition
Asus ROG Ally X20 goes OLED, but the mandatory AR glasses kill the bundle
A 7.4" 1,400-nit OLED panel and redesigned controls are the highlights, but Asus is forcing buyers to take $850 AR glasses nobody asked for
Dell's new XPS 13 starts at $599 and is gunning directly for the MacBook Neo
This is Dell's thinnest and lightest XPS 13, but the entry-level config ships with 8GB of RAM and no headphone jack
MIT researchers found a way to get lithium out of hard rock without the massive energy bill
Cutting lithium extraction costs nearly in half could change the economics of EV batteries
Most Americans want digital shelf labels and surveillance pricing banned
Consumers fear retailers will use the technology to raise prices faster and more often