Retail articles

mcdonald mcdonalds surge pricing

McDonald's has been using AI to decide how much you should pay for a Big Mac

AI pricing tool can make a Big Mac cost $1.20 more just two miles away
Recap: McDonald's has made several attempts to deploy AI across its businesses over the past few years, not all of them successfully. A recent extensive report sheds light on one area where the fast-food giant has had a long and potentially lucrative history with machine learning and algorithms: dynamic pricing.